Factors influencing the adoption of m-commerce: an exploratory analysis

Mobile Commerce, also known as, M-commerce is thought to be the next big phase in this technologically dependent society after E-commerce era. However, its adoption and level of use is low in Malaysia compared to others nations such as Korea, Singapore, and Japan. This study aims to identify some...

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Main Authors:	Sadi, A.H.M. Saifullah, Noordin, Mohamad Fauzan
Format:	Conference or Workshop Item
Language:	English
Published:	2011
Subjects:	HF Commerce
Online Access:	http://irep.iium.edu.my/7386/ http://irep.iium.edu.my/7386/ http://irep.iium.edu.my/7386/1/IEOM_2011_International_Conference_Proceedings_Paper_5_%281%29.pdf

id	iium-7386
recordtype	eprints
spelling	iium-73862011-11-29T13:00:01Z http://irep.iium.edu.my/7386/ Factors influencing the adoption of m-commerce: an exploratory analysis Sadi, A.H.M. Saifullah Noordin, Mohamad Fauzan HF Commerce Mobile Commerce, also known as, M-commerce is thought to be the next big phase in this technologically dependent society after E-commerce era. However, its adoption and level of use is low in Malaysia compared to others nations such as Korea, Singapore, and Japan. This study aims to identify some factors that affect the adoption of Mcommerce in Malaysia based on traditional technology models such as Theory of Reason Action (TRA), Theory of Planned Behavior (TPB),Technology Acceptance Model (TAM) and Diffusion Innovation theory (DOI). In this research, an exploratory factor analysis was conducted on different measures to identify the underlying factors influencing the adoption of M-commerce. The findings revealed that all the thirteen (13) factors were statistically significant and can affect the adoption of m-commerce. 2011 Conference or Workshop Item PeerReviewed application/pdf en http://irep.iium.edu.my/7386/1/IEOM_2011_International_Conference_Proceedings_Paper_5_%281%29.pdf Sadi, A.H.M. Saifullah and Noordin, Mohamad Fauzan (2011) Factors influencing the adoption of m-commerce: an exploratory analysis. In: 2011 International Conference on Industrial Engineering and Operations Management, 22 – 24 January 2011, Kuala Lumpur, Malaysia. http://www.iieom.org/ieom2011/pdfs/IEOM073.pdf
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English
topic	HF Commerce
spellingShingle	HF Commerce Sadi, A.H.M. Saifullah Noordin, Mohamad Fauzan Factors influencing the adoption of m-commerce: an exploratory analysis
description	Mobile Commerce, also known as, M-commerce is thought to be the next big phase in this technologically dependent society after E-commerce era. However, its adoption and level of use is low in Malaysia compared to others nations such as Korea, Singapore, and Japan. This study aims to identify some factors that affect the adoption of Mcommerce in Malaysia based on traditional technology models such as Theory of Reason Action (TRA), Theory of Planned Behavior (TPB),Technology Acceptance Model (TAM) and Diffusion Innovation theory (DOI). In this research, an exploratory factor analysis was conducted on different measures to identify the underlying factors influencing the adoption of M-commerce. The findings revealed that all the thirteen (13) factors were statistically significant and can affect the adoption of m-commerce.
format	Conference or Workshop Item
author	Sadi, A.H.M. Saifullah Noordin, Mohamad Fauzan
author_facet	Sadi, A.H.M. Saifullah Noordin, Mohamad Fauzan
author_sort	Sadi, A.H.M. Saifullah
title	Factors influencing the adoption of m-commerce: an exploratory analysis
title_short	Factors influencing the adoption of m-commerce: an exploratory analysis
title_full	Factors influencing the adoption of m-commerce: an exploratory analysis
title_fullStr	Factors influencing the adoption of m-commerce: an exploratory analysis
title_full_unstemmed	Factors influencing the adoption of m-commerce: an exploratory analysis
title_sort	factors influencing the adoption of m-commerce: an exploratory analysis
publishDate	2011
url	http://irep.iium.edu.my/7386/ http://irep.iium.edu.my/7386/ http://irep.iium.edu.my/7386/1/IEOM_2011_International_Conference_Proceedings_Paper_5_%281%29.pdf
first_indexed	2023-09-18T20:16:45Z
last_indexed	2023-09-18T20:16:45Z
_version_	1777407839029952512

Factors influencing the adoption of m-commerce: an exploratory analysis

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