Factors influencing the adoption of m-commerce: an exploratory analysis
Mobile Commerce, also known as, M-commerce is thought to be the next big phase in this technologically dependent society after E-commerce era. However, its adoption and level of use is low in Malaysia compared to others nations such as Korea, Singapore, and Japan. This study aims to identify some...
| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2011
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/7386/ http://irep.iium.edu.my/7386/ http://irep.iium.edu.my/7386/1/IEOM_2011_International_Conference_Proceedings_Paper_5_%281%29.pdf |