Customer satisfaction and loyalty towards grocery stores in Palestine

Notably, grocery stores are crucial to the retail industry sphere. They are known as important links in the food distribution system. Some grocery stores have made great strides to work with local producers to benefit consumers and communities as a whole. Palestine, seemingly, has been seen as an e...

Full description

Bibliographic Details
Main Authors:	Abusharar, Majed M. M., Haque, Ahasanul, Jan, Tahir
Format:	Book
Language:	English
Published:	IIUM Press, International Islamic University Malaysia 2017
Subjects:	HF Commerce
Online Access:	http://irep.iium.edu.my/73907/ http://irep.iium.edu.my/73907/1/73907_Customer%20satisfaction%20and%20loyalty%20towards%20grocery%20stores%20in%20palestine.pdf

id	iium-73907
recordtype	eprints
spelling	iium-739072019-11-04T08:12:11Z http://irep.iium.edu.my/73907/ Customer satisfaction and loyalty towards grocery stores in Palestine Abusharar, Majed M. M. Haque, Ahasanul Jan, Tahir HF Commerce Notably, grocery stores are crucial to the retail industry sphere. They are known as important links in the food distribution system. Some grocery stores have made great strides to work with local producers to benefit consumers and communities as a whole. Palestine, seemingly, has been seen as an exceptional marketplace as the Palestinians have found as time went by, how to bridge between local produce locally and the local market, under certain circumstances. Local producers can market their products via grocery stores and consider establishing a trustworthy relationship with their customers. Although customer loyalty to grocery stores has been extensively studied across the world, Palestine’ grocery market sphere has remained untouched. This case study uncovers the underlying critical influencing factors on consumer loyalty towards grocery products marketing in Palestine. This research used a field survey questionnaire. A structured self-administered questionnaire was deployed and data was collected at the end of 2014. To that end, data collection and data analysis procedures are then articulated and the choice of Structural Equation Modeling (SEM) is explained. The findings reveal key parameters of brand strategies along with the relationship and the impact of these strategies as well as other research factors. Concurrently, this study contributes to both grocery store managers and the Palestinian government’s aim to realise the perception of the Palestinians about the influential factors that might help them make decisions for future policies on food and other grocery products. IIUM Press, International Islamic University Malaysia 2017 Book PeerReviewed application/pdf en http://irep.iium.edu.my/73907/1/73907_Customer%20satisfaction%20and%20loyalty%20towards%20grocery%20stores%20in%20palestine.pdf Abusharar, Majed M. M. and Haque, Ahasanul and Jan, Tahir (2017) Customer satisfaction and loyalty towards grocery stores in Palestine. IIUM Press, International Islamic University Malaysia, Kuala Lumpur, Malaysia. ISBN 978-967-418-523-7
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English
topic	HF Commerce
spellingShingle	HF Commerce Abusharar, Majed M. M. Haque, Ahasanul Jan, Tahir Customer satisfaction and loyalty towards grocery stores in Palestine
description	Notably, grocery stores are crucial to the retail industry sphere. They are known as important links in the food distribution system. Some grocery stores have made great strides to work with local producers to benefit consumers and communities as a whole. Palestine, seemingly, has been seen as an exceptional marketplace as the Palestinians have found as time went by, how to bridge between local produce locally and the local market, under certain circumstances. Local producers can market their products via grocery stores and consider establishing a trustworthy relationship with their customers. Although customer loyalty to grocery stores has been extensively studied across the world, Palestine’ grocery market sphere has remained untouched. This case study uncovers the underlying critical influencing factors on consumer loyalty towards grocery products marketing in Palestine. This research used a field survey questionnaire. A structured self-administered questionnaire was deployed and data was collected at the end of 2014. To that end, data collection and data analysis procedures are then articulated and the choice of Structural Equation Modeling (SEM) is explained. The findings reveal key parameters of brand strategies along with the relationship and the impact of these strategies as well as other research factors. Concurrently, this study contributes to both grocery store managers and the Palestinian government’s aim to realise the perception of the Palestinians about the influential factors that might help them make decisions for future policies on food and other grocery products.
format	Book
author	Abusharar, Majed M. M. Haque, Ahasanul Jan, Tahir
author_facet	Abusharar, Majed M. M. Haque, Ahasanul Jan, Tahir
author_sort	Abusharar, Majed M. M.
title	Customer satisfaction and loyalty towards grocery stores in Palestine
title_short	Customer satisfaction and loyalty towards grocery stores in Palestine
title_full	Customer satisfaction and loyalty towards grocery stores in Palestine
title_fullStr	Customer satisfaction and loyalty towards grocery stores in Palestine
title_full_unstemmed	Customer satisfaction and loyalty towards grocery stores in Palestine
title_sort	customer satisfaction and loyalty towards grocery stores in palestine
publisher	IIUM Press, International Islamic University Malaysia
publishDate	2017
url	http://irep.iium.edu.my/73907/ http://irep.iium.edu.my/73907/1/73907_Customer%20satisfaction%20and%20loyalty%20towards%20grocery%20stores%20in%20palestine.pdf
first_indexed	2023-09-18T21:44:47Z
last_indexed	2023-09-18T21:44:47Z
_version_	1777413377156448256

Customer satisfaction and loyalty towards grocery stores in Palestine

Similar Items