The mediating effect of reading on the relationships between awareness, perception and attitude towards satisfaction with IIUM Today campus newspaper

The mediating effect of reading on the relationships between awareness, perception and attitude towards satisfaction with IIUM Today campus newspaper

IIUMToday, established on May 1, 2014, is the official campus newspaper for International Islamic University Malaysia (IIUM). It is operated by students under the jurisdiction of the Department of Communication. To test the level of satisfaction in reading it, the objectives of the study are (1) to...

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Bibliographic Details
Main Authors: A Manaf, Aini Maznina, Wok, Saodah
Format: Article
Language:English
Published: Faculty of Communication and Media Studies (FCMS), Universiti Teknologi MARA 2018
Subjects:
H61.8 Communication of information
Online Access:http://irep.iium.edu.my/74098/
http://irep.iium.edu.my/74098/
http://irep.iium.edu.my/74098/1/Forum%20Komunikasi%20-%20Reading%20habit%201982019.pdf
id iium-74098
recordtype eprints
spelling iium-740982019-09-13T01:17:32Z http://irep.iium.edu.my/74098/ The mediating effect of reading on the relationships between awareness, perception and attitude towards satisfaction with IIUM Today campus newspaper A Manaf, Aini Maznina Wok, Saodah H61.8 Communication of information IIUMToday, established on May 1, 2014, is the official campus newspaper for International Islamic University Malaysia (IIUM). It is operated by students under the jurisdiction of the Department of Communication. To test the level of satisfaction in reading it, the objectives of the study are (1) to determine the degree of agreement to reasons for visiting the IIUMToday website, awareness of, perception of, attitude toward, reading habit of, and satisfaction with IIUMToday among students in the IIUM; (2) to examine the awareness of, perception of, attitude toward, reading habit of, and satisfaction with IIUMToday among the students in IIUM; (3) to test the relationships among awareness, perception, attitude and reading habit with satisfaction; and (4) to determine the mediating effect of the reading habit of IIUMToday among students on their satisfaction. The study used the quantitative research design, employing the survey method with the questionnaire as the research instrument for data collection. A total of 104 respondents were found to be readers of IIUMToday. Results show that there exist moderate levels of awareness, perception, attitude, reading habit, and satisfaction with IIUMToday. The relationships among the variables concerned are significantly positive. In addition, reading habit partially mediates the relationship between the predictors and the criterion. Faculty of Communication and Media Studies (FCMS), Universiti Teknologi MARA 2018 Article PeerReviewed application/pdf en http://irep.iium.edu.my/74098/1/Forum%20Komunikasi%20-%20Reading%20habit%201982019.pdf A Manaf, Aini Maznina and Wok, Saodah (2018) The mediating effect of reading on the relationships between awareness, perception and attitude towards satisfaction with IIUM Today campus newspaper. Forum Komunikasi, 13 (2). pp. 33-52. ISSN 0127-8991 E-ISSN 0128-2379 https://forumkomunikasi.uitm.edu.my/images/FK2018Vol13No2/IIUM.pdf
repository_type Digital Repository
institution_category Local University
institution International Islamic University Malaysia
building IIUM Repository
collection Online Access
language English
topic H61.8 Communication of information
spellingShingle H61.8 Communication of information
A Manaf, Aini Maznina
Wok, Saodah
The mediating effect of reading on the relationships between awareness, perception and attitude towards satisfaction with IIUM Today campus newspaper
description IIUMToday, established on May 1, 2014, is the official campus newspaper for International Islamic University Malaysia (IIUM). It is operated by students under the jurisdiction of the Department of Communication. To test the level of satisfaction in reading it, the objectives of the study are (1) to determine the degree of agreement to reasons for visiting the IIUMToday website, awareness of, perception of, attitude toward, reading habit of, and satisfaction with IIUMToday among students in the IIUM; (2) to examine the awareness of, perception of, attitude toward, reading habit of, and satisfaction with IIUMToday among the students in IIUM; (3) to test the relationships among awareness, perception, attitude and reading habit with satisfaction; and (4) to determine the mediating effect of the reading habit of IIUMToday among students on their satisfaction. The study used the quantitative research design, employing the survey method with the questionnaire as the research instrument for data collection. A total of 104 respondents were found to be readers of IIUMToday. Results show that there exist moderate levels of awareness, perception, attitude, reading habit, and satisfaction with IIUMToday. The relationships among the variables concerned are significantly positive. In addition, reading habit partially mediates the relationship between the predictors and the criterion.
format Article
author A Manaf, Aini Maznina
Wok, Saodah
author_facet A Manaf, Aini Maznina
Wok, Saodah
author_sort A Manaf, Aini Maznina
title The mediating effect of reading on the relationships between awareness, perception and attitude towards satisfaction with IIUM Today campus newspaper
title_short The mediating effect of reading on the relationships between awareness, perception and attitude towards satisfaction with IIUM Today campus newspaper
title_full The mediating effect of reading on the relationships between awareness, perception and attitude towards satisfaction with IIUM Today campus newspaper
title_fullStr The mediating effect of reading on the relationships between awareness, perception and attitude towards satisfaction with IIUM Today campus newspaper
title_full_unstemmed The mediating effect of reading on the relationships between awareness, perception and attitude towards satisfaction with IIUM Today campus newspaper
title_sort mediating effect of reading on the relationships between awareness, perception and attitude towards satisfaction with iium today campus newspaper
publisher Faculty of Communication and Media Studies (FCMS), Universiti Teknologi MARA
publishDate 2018
url http://irep.iium.edu.my/74098/
http://irep.iium.edu.my/74098/
http://irep.iium.edu.my/74098/1/Forum%20Komunikasi%20-%20Reading%20habit%201982019.pdf
first_indexed 2023-09-18T21:44:59Z
last_indexed 2023-09-18T21:44:59Z
_version_ 1777413389426884608

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