The effective use of video in social media as persuasive technology for charity
This experimental study investigates the effective use of video in social media as persuasive technology to persuade teenagers towards charity. The study seeks to find the elements of a video that can be substantial to make a video attractive as well as having the ability to change the mindset of te...
| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
IIUM Press, International Islamic University Malaysia
2017
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/74139/ http://irep.iium.edu.my/74139/1/74139_The%20effective%20use%20of%20video%20in%20social%20media%20as%20persuasive%20technology%20for%20charity.pdf |