The advertising practitioner and the imbuement of Al-Ghazali’s Islamic ethics Framework
The imbuement of Islamic ethics by advertising practitioners is central to the sculpturing of Islamic advertising messages. Ethical advertising encompasses several dimensions and of major focus here is ethics in relation to the advertising practitioner. The Muslim Islamic advertising practitioner h...
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| Format: | Article |
| Language: | English |
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2019
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| Online Access: | http://irep.iium.edu.my/74257/ http://irep.iium.edu.my/74257/ http://irep.iium.edu.my/74257/1/74257_The%20advertising%20practitioner%20and%20the%20imbuement.pdf |
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iium-74257 |
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eprints |
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iium-742572020-02-04T04:11:32Z http://irep.iium.edu.my/74257/ The advertising practitioner and the imbuement of Al-Ghazali’s Islamic ethics Framework Mokhtar, Aida BP173.66 Islam and freedom of speech BP185.7 Mass media and telecommunication in Islam The imbuement of Islamic ethics by advertising practitioners is central to the sculpturing of Islamic advertising messages. Ethical advertising encompasses several dimensions and of major focus here is ethics in relation to the advertising practitioner. The Muslim Islamic advertising practitioner has the role of forming advertising objectives that would succeed in achieving advertising effects on earth and in attaining eternal goodness in the Hereafter in line with Islamic ethics. The article applies four themes of a framework generated from Al-Ghazali’s Al-Ihya’ to Muslim Islamic advertising practitioners. The themes centre on the practitioners’ need for understanding the ideals of a believer while conducting business activities by embracing the key concepts of vicegerency, Tawhid, Ihsan, Islam, Iman and wasatiyyah in repelling moral myopia that underscores the practitioners’ difficulty in identifying ethical issues. The Muslim practitioner who recognises and embraces the Islamic purpose of life would use Islam as a holistic guide in life including when making decisions for advertising production. 2019-08-22 Article PeerReviewed application/pdf en http://irep.iium.edu.my/74257/1/74257_The%20advertising%20practitioner%20and%20the%20imbuement.pdf Mokhtar, Aida (2019) The advertising practitioner and the imbuement of Al-Ghazali’s Islamic ethics Framework. Forum Komunikasi, 14 (1). pp. 1-22. ISSN 01278991 E-ISSN 01282379 https://forumkomunikasi.uitm.edu.my/ |
| repository_type |
Digital Repository |
| institution_category |
Local University |
| institution |
International Islamic University Malaysia |
| building |
IIUM Repository |
| collection |
Online Access |
| language |
English |
| topic |
BP173.66 Islam and freedom of speech BP185.7 Mass media and telecommunication in Islam |
| spellingShingle |
BP173.66 Islam and freedom of speech BP185.7 Mass media and telecommunication in Islam Mokhtar, Aida The advertising practitioner and the imbuement of Al-Ghazali’s Islamic ethics Framework |
| description |
The imbuement of Islamic ethics by advertising practitioners is central to the sculpturing of Islamic advertising messages. Ethical advertising encompasses several dimensions and of major focus here is ethics in relation to the advertising practitioner. The Muslim
Islamic advertising practitioner has the role of forming advertising objectives that would succeed in achieving advertising effects on earth and in attaining eternal goodness in the Hereafter in line with Islamic ethics. The article applies four themes of a framework generated from Al-Ghazali’s Al-Ihya’ to Muslim Islamic advertising
practitioners. The themes centre on the practitioners’ need for understanding the ideals of a believer while conducting business activities by embracing the key concepts of vicegerency, Tawhid, Ihsan, Islam, Iman and wasatiyyah in repelling moral myopia that underscores the practitioners’ difficulty in identifying ethical issues. The Muslim practitioner who recognises and embraces the Islamic
purpose of life would use Islam as a holistic guide in life including when making decisions for advertising production. |
| format |
Article |
| author |
Mokhtar, Aida |
| author_facet |
Mokhtar, Aida |
| author_sort |
Mokhtar, Aida |
| title |
The advertising practitioner and the imbuement
of Al-Ghazali’s Islamic ethics Framework |
| title_short |
The advertising practitioner and the imbuement
of Al-Ghazali’s Islamic ethics Framework |
| title_full |
The advertising practitioner and the imbuement
of Al-Ghazali’s Islamic ethics Framework |
| title_fullStr |
The advertising practitioner and the imbuement
of Al-Ghazali’s Islamic ethics Framework |
| title_full_unstemmed |
The advertising practitioner and the imbuement
of Al-Ghazali’s Islamic ethics Framework |
| title_sort |
advertising practitioner and the imbuement
of al-ghazali’s islamic ethics framework |
| publishDate |
2019 |
| url |
http://irep.iium.edu.my/74257/ http://irep.iium.edu.my/74257/ http://irep.iium.edu.my/74257/1/74257_The%20advertising%20practitioner%20and%20the%20imbuement.pdf |
| first_indexed |
2023-09-18T21:45:11Z |
| last_indexed |
2023-09-18T21:45:11Z |
| _version_ |
1777413402061176832 |