The advertising practitioner and the imbuement of Al-Ghazali’s Islamic ethics Framework

The imbuement of Islamic ethics by advertising practitioners is central to the sculpturing of Islamic advertising messages. Ethical advertising encompasses several dimensions and of major focus here is ethics in relation to the advertising practitioner. The Muslim Islamic advertising practitioner h...

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Bibliographic Details
Main Author: Mokhtar, Aida
Format: Article
Language:English
Published: 2019
Subjects:
Online Access:http://irep.iium.edu.my/74257/
http://irep.iium.edu.my/74257/
http://irep.iium.edu.my/74257/1/74257_The%20advertising%20practitioner%20and%20the%20imbuement.pdf

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