Malays consumer racism ethnocentrism and animosity

The purpose of this research is to examine the effects of three exogenous constructs; consumer racism, ethnic-based consumer ethnocentrism and ethnic-based consumer animosity towards Malay consumers' product judgement and willingness to buy Chinese products. First, this chapter discusses the re...

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Bibliographic Details
Main Author:	Abdul Latif, Samshul Amry
Format:	Book
Language:	English
Published:	IIUM Press, International Islamic University Malaysia 2017
Subjects:	HT Communities. Classes. Races
Online Access:	http://irep.iium.edu.my/74975/ http://irep.iium.edu.my/74975/1/74975_Malays%20consumer%20racism%20ethnocentrim%20and%20animosity.pdf

id	iium-74975
recordtype	eprints
spelling	iium-749752019-09-24T08:44:41Z http://irep.iium.edu.my/74975/ Malays consumer racism ethnocentrism and animosity Abdul Latif, Samshul Amry HT Communities. Classes. Races The purpose of this research is to examine the effects of three exogenous constructs; consumer racism, ethnic-based consumer ethnocentrism and ethnic-based consumer animosity towards Malay consumers' product judgement and willingness to buy Chinese products. First, this chapter discusses the results from the main samples and analyzes the relationship results between each exogenous and endogenous constructs. This is then followed with further discussion based on the heterogeneity characteristic of the samples particularly the rural versus urban factor. After that, the implication towards and real-world application is considered. IIUM Press, International Islamic University Malaysia 2017 Book PeerReviewed application/pdf en http://irep.iium.edu.my/74975/1/74975_Malays%20consumer%20racism%20ethnocentrim%20and%20animosity.pdf Abdul Latif, Samshul Amry (2017) Malays consumer racism ethnocentrism and animosity. IIUM Press, International Islamic University Malaysia, Kuala Lumpur , Malaysia. ISBN 978-967-418-527-5
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English
topic	HT Communities. Classes. Races
spellingShingle	HT Communities. Classes. Races Abdul Latif, Samshul Amry Malays consumer racism ethnocentrism and animosity
description	The purpose of this research is to examine the effects of three exogenous constructs; consumer racism, ethnic-based consumer ethnocentrism and ethnic-based consumer animosity towards Malay consumers' product judgement and willingness to buy Chinese products. First, this chapter discusses the results from the main samples and analyzes the relationship results between each exogenous and endogenous constructs. This is then followed with further discussion based on the heterogeneity characteristic of the samples particularly the rural versus urban factor. After that, the implication towards and real-world application is considered.
format	Book
author	Abdul Latif, Samshul Amry
author_facet	Abdul Latif, Samshul Amry
author_sort	Abdul Latif, Samshul Amry
title	Malays consumer racism ethnocentrism and animosity
title_short	Malays consumer racism ethnocentrism and animosity
title_full	Malays consumer racism ethnocentrism and animosity
title_fullStr	Malays consumer racism ethnocentrism and animosity
title_full_unstemmed	Malays consumer racism ethnocentrism and animosity
title_sort	malays consumer racism ethnocentrism and animosity
publisher	IIUM Press, International Islamic University Malaysia
publishDate	2017
url	http://irep.iium.edu.my/74975/ http://irep.iium.edu.my/74975/1/74975_Malays%20consumer%20racism%20ethnocentrim%20and%20animosity.pdf
first_indexed	2023-09-18T21:46:07Z
last_indexed	2023-09-18T21:46:07Z
_version_	1777413460959690752

Malays consumer racism ethnocentrism and animosity

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