Malays consumer racism ethnocentrism and animosity
The purpose of this research is to examine the effects of three exogenous constructs; consumer racism, ethnic-based consumer ethnocentrism and ethnic-based consumer animosity towards Malay consumers' product judgement and willingness to buy Chinese products. First, this chapter discusses the re...
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
IIUM Press, International Islamic University Malaysia
2017
|
| Subjects: | |
| Online Access: | http://irep.iium.edu.my/74975/ http://irep.iium.edu.my/74975/1/74975_Malays%20consumer%20racism%20ethnocentrim%20and%20animosity.pdf |