Domestic tourist motivation assessment in I-City Shah Alam

The theme park is one of the tourism products in Malaysia that generate income to the country as well has been selected as the prior destination among tourists as it is one of the famous attraction sites for the purpose of leisure, recreational, entertainment activities. It is important for the them...

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Main Author:	Ab Rahman, Syakir Amir
Format:	Article
Language:	English
Published:	IIUM Press 2019
Subjects:	GV Recreation Leisure H Social Sciences (General)
Online Access:	http://irep.iium.edu.my/76059/ http://irep.iium.edu.my/76059/ http://irep.iium.edu.my/76059/1/JAPCM%201_2019%20Dr%20Syakir%20Amir.pdf

id	iium-76059
recordtype	eprints
spelling	iium-760592019-11-19T07:25:58Z http://irep.iium.edu.my/76059/ Domestic tourist motivation assessment in I-City Shah Alam Ab Rahman, Syakir Amir GV Recreation Leisure H Social Sciences (General) The theme park is one of the tourism products in Malaysia that generate income to the country as well has been selected as the prior destination among tourists as it is one of the famous attraction sites for the purpose of leisure, recreational, entertainment activities. It is important for the theme park operators to understand the motivations that lead the visitors to come to their places. This paper presents the relationship between domestic tourists’ demographic characteristics and their frequency of visit to I-City, Shah Alam. Total of 150 respondents involved for the questionnaire survey. The result shows the purpose of recreation and relaxation is the main motivations that motivate their visit to the study area. It is also found that most of the domestic tourists are young, single and living nearer to the Shah Alam region. Adopting few strategies like introducing new themes, games and attractions that compatible with every age group and improving the accessibility by providing I-City Shuttle Bus will help to increase the number of tourist arrival and tendency to revisit more in the future. The research gives benefits and provide information to the authoritative body as well as industry players, especially I-City’s management, and Tourism Selangor in order to contribute more to the related tourism products besides for the educational references for the future. IIUM Press 2019 Article PeerReviewed application/pdf en http://irep.iium.edu.my/76059/1/JAPCM%201_2019%20Dr%20Syakir%20Amir.pdf Ab Rahman, Syakir Amir (2019) Domestic tourist motivation assessment in I-City Shah Alam. Journal of Architecture, Planning and Construction Management, 9 (1). pp. 56-66. E-ISSN 2462 - 2222 https://journals.iium.edu.my/kaed/index.php/japcm
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English
topic	GV Recreation Leisure H Social Sciences (General)
spellingShingle	GV Recreation Leisure H Social Sciences (General) Ab Rahman, Syakir Amir Domestic tourist motivation assessment in I-City Shah Alam
description	The theme park is one of the tourism products in Malaysia that generate income to the country as well has been selected as the prior destination among tourists as it is one of the famous attraction sites for the purpose of leisure, recreational, entertainment activities. It is important for the theme park operators to understand the motivations that lead the visitors to come to their places. This paper presents the relationship between domestic tourists’ demographic characteristics and their frequency of visit to I-City, Shah Alam. Total of 150 respondents involved for the questionnaire survey. The result shows the purpose of recreation and relaxation is the main motivations that motivate their visit to the study area. It is also found that most of the domestic tourists are young, single and living nearer to the Shah Alam region. Adopting few strategies like introducing new themes, games and attractions that compatible with every age group and improving the accessibility by providing I-City Shuttle Bus will help to increase the number of tourist arrival and tendency to revisit more in the future. The research gives benefits and provide information to the authoritative body as well as industry players, especially I-City’s management, and Tourism Selangor in order to contribute more to the related tourism products besides for the educational references for the future.
format	Article
author	Ab Rahman, Syakir Amir
author_facet	Ab Rahman, Syakir Amir
author_sort	Ab Rahman, Syakir Amir
title	Domestic tourist motivation assessment in I-City Shah Alam
title_short	Domestic tourist motivation assessment in I-City Shah Alam
title_full	Domestic tourist motivation assessment in I-City Shah Alam
title_fullStr	Domestic tourist motivation assessment in I-City Shah Alam
title_full_unstemmed	Domestic tourist motivation assessment in I-City Shah Alam
title_sort	domestic tourist motivation assessment in i-city shah alam
publisher	IIUM Press
publishDate	2019
url	http://irep.iium.edu.my/76059/ http://irep.iium.edu.my/76059/ http://irep.iium.edu.my/76059/1/JAPCM%201_2019%20Dr%20Syakir%20Amir.pdf
first_indexed	2023-09-18T21:47:33Z
last_indexed	2023-09-18T21:47:33Z
_version_	1777413551339601920

Domestic tourist motivation assessment in I-City Shah Alam

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