Pharmaceutical marketing ethics in healthcare quality for patient satisfaction: an Islamic approach

ABSTRACT Patients are the center of healthcare system where key role players include pharmaceutical manufacturers. In recent years, ethical standards of marketing strategies conducted by pharmaceutical manufacturers have declined significantly which raises the question of healthcare quality. The con...

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Main Authors:	Haque, A. K. M. Ahasanul, Kabir, Sardar Md Humayun, Tarofder, Arun Kumar, Anwar, Naila, Yasmin, Farzana, Maziz, Nazmul Hasan
Format:	Article
Language:	English English
Published:	Advanced Scientific Research 2019
Subjects:	HF5410 Marketing. Distribution of products
Online Access:	http://irep.iium.edu.my/76267/ http://irep.iium.edu.my/76267/ http://irep.iium.edu.my/76267/ http://irep.iium.edu.my/76267/1/76267_Pharmaceutical%20Marketing%20Ethics.pdf http://irep.iium.edu.my/76267/2/76267_Pharmaceutical%20Marketing%20Ethics_SCOPUS.pdf

id	iium-76267
recordtype	eprints
spelling	iium-762672019-12-17T03:19:55Z http://irep.iium.edu.my/76267/ Pharmaceutical marketing ethics in healthcare quality for patient satisfaction: an Islamic approach Haque, A. K. M. Ahasanul Kabir, Sardar Md Humayun Tarofder, Arun Kumar Anwar, Naila Yasmin, Farzana Maziz, Nazmul Hasan HF5410 Marketing. Distribution of products ABSTRACT Patients are the center of healthcare system where key role players include pharmaceutical manufacturers. In recent years, ethical standards of marketing strategies conducted by pharmaceutical manufacturers have declined significantly which raises the question of healthcare quality. The conventional way of pharmaceutical marketing is widely accepted by Muslims and non-Muslims around the world. Limited studies have been conducted so far to establish Islamic marketing mechanism in pharmaceutical business as Islam is the answer to all questions of our lives and beyond. This paper theoretically proposed the relation of pharmaceutical marketing strategies with quality healthcare service for patient’s satisfaction and investigated it with primary data. It also highlights the mediating effect of Islamic marketing mechanism from ethical context. The findings revealed that there is a significant positive relationship exists between pharmaceutical marketing ethics and Islamic marketing mechanism which partially mediates healthcare quality. Also, healthcare quality significantly influences patient satisfaction. The framework developed in this study need to be tested in the future through other social factors. Based on the findings, recommendations for Muslim entrepreneurs are explained at the end. Advanced Scientific Research 2019-01 Article PeerReviewed application/pdf en http://irep.iium.edu.my/76267/1/76267_Pharmaceutical%20Marketing%20Ethics.pdf application/pdf en http://irep.iium.edu.my/76267/2/76267_Pharmaceutical%20Marketing%20Ethics_SCOPUS.pdf Haque, A. K. M. Ahasanul and Kabir, Sardar Md Humayun and Tarofder, Arun Kumar and Anwar, Naila and Yasmin, Farzana and Maziz, Nazmul Hasan (2019) Pharmaceutical marketing ethics in healthcare quality for patient satisfaction: an Islamic approach. International Journal of Pharmaceutical Research, 11 (1). pp. 1688-1697. ISSN 0975-2366 https://www.lincoln.edu.my/pdf/faculty_members/Pharmaceutical.pdf 10.31838/ijpr/2019.11.01.307
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English English
topic	HF5410 Marketing. Distribution of products
spellingShingle	HF5410 Marketing. Distribution of products Haque, A. K. M. Ahasanul Kabir, Sardar Md Humayun Tarofder, Arun Kumar Anwar, Naila Yasmin, Farzana Maziz, Nazmul Hasan Pharmaceutical marketing ethics in healthcare quality for patient satisfaction: an Islamic approach
description	ABSTRACT Patients are the center of healthcare system where key role players include pharmaceutical manufacturers. In recent years, ethical standards of marketing strategies conducted by pharmaceutical manufacturers have declined significantly which raises the question of healthcare quality. The conventional way of pharmaceutical marketing is widely accepted by Muslims and non-Muslims around the world. Limited studies have been conducted so far to establish Islamic marketing mechanism in pharmaceutical business as Islam is the answer to all questions of our lives and beyond. This paper theoretically proposed the relation of pharmaceutical marketing strategies with quality healthcare service for patient’s satisfaction and investigated it with primary data. It also highlights the mediating effect of Islamic marketing mechanism from ethical context. The findings revealed that there is a significant positive relationship exists between pharmaceutical marketing ethics and Islamic marketing mechanism which partially mediates healthcare quality. Also, healthcare quality significantly influences patient satisfaction. The framework developed in this study need to be tested in the future through other social factors. Based on the findings, recommendations for Muslim entrepreneurs are explained at the end.
format	Article
author	Haque, A. K. M. Ahasanul Kabir, Sardar Md Humayun Tarofder, Arun Kumar Anwar, Naila Yasmin, Farzana Maziz, Nazmul Hasan
author_facet	Haque, A. K. M. Ahasanul Kabir, Sardar Md Humayun Tarofder, Arun Kumar Anwar, Naila Yasmin, Farzana Maziz, Nazmul Hasan
author_sort	Haque, A. K. M. Ahasanul
title	Pharmaceutical marketing ethics in healthcare quality for patient satisfaction: an Islamic approach
title_short	Pharmaceutical marketing ethics in healthcare quality for patient satisfaction: an Islamic approach
title_full	Pharmaceutical marketing ethics in healthcare quality for patient satisfaction: an Islamic approach
title_fullStr	Pharmaceutical marketing ethics in healthcare quality for patient satisfaction: an Islamic approach
title_full_unstemmed	Pharmaceutical marketing ethics in healthcare quality for patient satisfaction: an Islamic approach
title_sort	pharmaceutical marketing ethics in healthcare quality for patient satisfaction: an islamic approach
publisher	Advanced Scientific Research
publishDate	2019
url	http://irep.iium.edu.my/76267/ http://irep.iium.edu.my/76267/ http://irep.iium.edu.my/76267/ http://irep.iium.edu.my/76267/1/76267_Pharmaceutical%20Marketing%20Ethics.pdf http://irep.iium.edu.my/76267/2/76267_Pharmaceutical%20Marketing%20Ethics_SCOPUS.pdf
first_indexed	2023-09-18T21:47:48Z
last_indexed	2023-09-18T21:47:48Z
_version_	1777413567057756160

Pharmaceutical marketing ethics in healthcare quality for patient satisfaction: an Islamic approach

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