APA (7th ed.) Citation

Momen, M. A., Sultana, S., & Haque, A. K. M. A. (2019). Web-based marketing communication to develop brand image and brand equity of higher educational institutions: A structural equation modelling approach. Emerald Group Publishing Ltd.

Chicago Style (17th ed.) Citation

Momen, Md. Abdul, Seyama Sultana, and A. K. M. Ahasanul Haque. Web-based Marketing Communication to Develop Brand Image and Brand Equity of Higher Educational Institutions: A Structural Equation Modelling Approach. Emerald Group Publishing Ltd, 2019.

MLA (8th ed.) Citation

Momen, Md. Abdul, et al. Web-based Marketing Communication to Develop Brand Image and Brand Equity of Higher Educational Institutions: A Structural Equation Modelling Approach. Emerald Group Publishing Ltd, 2019.