Developing a comprehensive model of Islamic brand personality: a conceptual study
Brand personality plays an important role in affecting customer satisfaction. Muslim population is estimated to reach 30 percent of world’s population and it is considered as the fastest religion spreading in the world. To tap into this market, it is important to explore various aspects of business,...
| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
Readers Insight Publisher
2018
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/76541/ http://irep.iium.edu.my/76541/ http://irep.iium.edu.my/76541/1/Islamic%20Brand%20Personality%20-%20Asia%20proceeding%20social%20sciences%20-%202018.pdf |