Reliance, media exposure and credibility

This study discusses credibility of both the traditional and social media from the audience perspective. Numerous definitions and conceptualisations of media credibility are either source or medium based but there are also numerous measurements made on the concept that gave rise to varied finding...

Full description

Bibliographic Details
Main Authors:	Syed Abdullah Idid, Syed Arabi, Sannusi, Shahrul Nazmi, Arandas, Mohammed Fadel
Format:	Conference or Workshop Item
Language:	English English
Published:	2019
Subjects:	P87 Communication. Mass media
Online Access:	http://irep.iium.edu.my/76575/ http://irep.iium.edu.my/76575/ http://irep.iium.edu.my/76575/2/Mention2019%20Buku%20Aturcara%20Untuk%20Cetakan%20%284%29%20LATEST%2014112019%20%281%29.pdf http://irep.iium.edu.my/76575/24/IREP%20MENTION%202019%2011-11-19.pdf

id	iium-76575
recordtype	eprints
spelling	iium-765752019-12-09T07:51:33Z http://irep.iium.edu.my/76575/ Reliance, media exposure and credibility Syed Abdullah Idid, Syed Arabi Sannusi, Shahrul Nazmi Arandas, Mohammed Fadel P87 Communication. Mass media This study discusses credibility of both the traditional and social media from the audience perspective. Numerous definitions and conceptualisations of media credibility are either source or medium based but there are also numerous measurements made on the concept that gave rise to varied findings. An attempt was made to associate the concept of credibility with media exposure, postulating that the greater use of media would mean greater credibility. Two studies were made involving a total of 4095 respondents with 1544 questionnaires distributed in April 2019, and 551 questionnaires in January 2018 to investigate the concept of credibility and its correlate with media use. The first period was before the General Elections but the April 2019 study was made after the May General Election giving an idea how credibility could have changed under a new government. The results of this study revealed that Malaysians perceived the traditional media, including TV, radio, and newspapers, were more credible than the new media (internet, online news portals, Facebook, and Twitter). TV was perceived to have the highest credibility, while Twitter, the lowest credibility. The social media suffered low credibility due to the surrounding discussions on fake news, false information, and post-truth issues. The sources of content in the traditional media are mostly known or verified, unlike that of the new media, thus paving for the poor evaluation of credibility of the new media. 2019-11-20 Conference or Workshop Item NonPeerReviewed application/pdf en http://irep.iium.edu.my/76575/2/Mention2019%20Buku%20Aturcara%20Untuk%20Cetakan%20%284%29%20LATEST%2014112019%20%281%29.pdf application/pdf en http://irep.iium.edu.my/76575/24/IREP%20MENTION%202019%2011-11-19.pdf Syed Abdullah Idid, Syed Arabi and Sannusi, Shahrul Nazmi and Arandas, Mohammed Fadel (2019) Reliance, media exposure and credibility. In: International Conference on Media and Communication 2019 (MENTION2019), 19th-21st November 2019, Putrajaya. (Unpublished) http://www.ukm.my/mention/conference-programme/
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English English
topic	P87 Communication. Mass media
spellingShingle	P87 Communication. Mass media Syed Abdullah Idid, Syed Arabi Sannusi, Shahrul Nazmi Arandas, Mohammed Fadel Reliance, media exposure and credibility
description	This study discusses credibility of both the traditional and social media from the audience perspective. Numerous definitions and conceptualisations of media credibility are either source or medium based but there are also numerous measurements made on the concept that gave rise to varied findings. An attempt was made to associate the concept of credibility with media exposure, postulating that the greater use of media would mean greater credibility. Two studies were made involving a total of 4095 respondents with 1544 questionnaires distributed in April 2019, and 551 questionnaires in January 2018 to investigate the concept of credibility and its correlate with media use. The first period was before the General Elections but the April 2019 study was made after the May General Election giving an idea how credibility could have changed under a new government. The results of this study revealed that Malaysians perceived the traditional media, including TV, radio, and newspapers, were more credible than the new media (internet, online news portals, Facebook, and Twitter). TV was perceived to have the highest credibility, while Twitter, the lowest credibility. The social media suffered low credibility due to the surrounding discussions on fake news, false information, and post-truth issues. The sources of content in the traditional media are mostly known or verified, unlike that of the new media, thus paving for the poor evaluation of credibility of the new media.
format	Conference or Workshop Item
author	Syed Abdullah Idid, Syed Arabi Sannusi, Shahrul Nazmi Arandas, Mohammed Fadel
author_facet	Syed Abdullah Idid, Syed Arabi Sannusi, Shahrul Nazmi Arandas, Mohammed Fadel
author_sort	Syed Abdullah Idid, Syed Arabi
title	Reliance, media exposure and credibility
title_short	Reliance, media exposure and credibility
title_full	Reliance, media exposure and credibility
title_fullStr	Reliance, media exposure and credibility
title_full_unstemmed	Reliance, media exposure and credibility
title_sort	reliance, media exposure and credibility
publishDate	2019
url	http://irep.iium.edu.my/76575/ http://irep.iium.edu.my/76575/ http://irep.iium.edu.my/76575/2/Mention2019%20Buku%20Aturcara%20Untuk%20Cetakan%20%284%29%20LATEST%2014112019%20%281%29.pdf http://irep.iium.edu.my/76575/24/IREP%20MENTION%202019%2011-11-19.pdf
first_indexed	2023-09-18T21:48:10Z
last_indexed	2023-09-18T21:48:10Z
_version_	1777413589643034624

Reliance, media exposure and credibility

Similar Items