Building students' loyalty through superior university entities

This study expands a previous qualitative investigation of students’ experience of existing entities in higher education institutions (HEIs) of Malaysia. We specifically investigated how experience impacted students’ loyalty which eventually drove them to return to the same university for further st...

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Main Authors:	Mahyuddin, Nafiza, Saad, Mazni, Wan Mohamad, Wan Nurul Fatimah, Ahmad, Aznita, Ong, Mohd Hanafi Azman
Format:	Article
Language:	English English
Published:	Malaysian Journal of Consumer and Family Economics (MACFEA) 2019
Subjects:	LC65 Social aspects of education
Online Access:	http://irep.iium.edu.my/76612/ http://irep.iium.edu.my/76612/ http://irep.iium.edu.my/76612/1/majcafe%20published.pdf http://irep.iium.edu.my/76612/8/2019-Vol-22-S1-Article-10.pdf

id	iium-76612
recordtype	eprints
spelling	iium-766122019-12-01T02:32:50Z http://irep.iium.edu.my/76612/ Building students' loyalty through superior university entities Mahyuddin, Nafiza Saad, Mazni Wan Mohamad, Wan Nurul Fatimah Ahmad, Aznita Ong, Mohd Hanafi Azman LC65 Social aspects of education This study expands a previous qualitative investigation of students’ experience of existing entities in higher education institutions (HEIs) of Malaysia. We specifically investigated how experience impacted students’ loyalty which eventually drove them to return to the same university for further studies. The Structural Equation Model with Partial Least Square (PLS-SEM) was done on a selected group of 200 undergraduates from these institutions. The findings illustrated the top three reasons that positively and significantly influenced their academic progression at the same university as Campus Infrastructure, Support System, and Teaching Quality. The study therefore concludes that if the average level of these three entities were good, then the level of Student Loyalty would also excel accordingly. The study highlights the need for HEIs to enhance their reputation by continuously improving and upgrading these identified entities to attract the university’s main stakeholders to come back for more quality learning experience. Malaysian Journal of Consumer and Family Economics (MACFEA) 2019-11 Article PeerReviewed application/pdf en http://irep.iium.edu.my/76612/1/majcafe%20published.pdf application/pdf en http://irep.iium.edu.my/76612/8/2019-Vol-22-S1-Article-10.pdf Mahyuddin, Nafiza and Saad, Mazni and Wan Mohamad, Wan Nurul Fatimah and Ahmad, Aznita and Ong, Mohd Hanafi Azman (2019) Building students' loyalty through superior university entities. Malaysian Journal of Consumer and Family Economics (MACFEA), 22 (S1). pp. 161-174. ISSN 1511-2802 http://www.majcafe.com/
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English English
topic	LC65 Social aspects of education
spellingShingle	LC65 Social aspects of education Mahyuddin, Nafiza Saad, Mazni Wan Mohamad, Wan Nurul Fatimah Ahmad, Aznita Ong, Mohd Hanafi Azman Building students' loyalty through superior university entities
description	This study expands a previous qualitative investigation of students’ experience of existing entities in higher education institutions (HEIs) of Malaysia. We specifically investigated how experience impacted students’ loyalty which eventually drove them to return to the same university for further studies. The Structural Equation Model with Partial Least Square (PLS-SEM) was done on a selected group of 200 undergraduates from these institutions. The findings illustrated the top three reasons that positively and significantly influenced their academic progression at the same university as Campus Infrastructure, Support System, and Teaching Quality. The study therefore concludes that if the average level of these three entities were good, then the level of Student Loyalty would also excel accordingly. The study highlights the need for HEIs to enhance their reputation by continuously improving and upgrading these identified entities to attract the university’s main stakeholders to come back for more quality learning experience.
format	Article
author	Mahyuddin, Nafiza Saad, Mazni Wan Mohamad, Wan Nurul Fatimah Ahmad, Aznita Ong, Mohd Hanafi Azman
author_facet	Mahyuddin, Nafiza Saad, Mazni Wan Mohamad, Wan Nurul Fatimah Ahmad, Aznita Ong, Mohd Hanafi Azman
author_sort	Mahyuddin, Nafiza
title	Building students' loyalty through superior university entities
title_short	Building students' loyalty through superior university entities
title_full	Building students' loyalty through superior university entities
title_fullStr	Building students' loyalty through superior university entities
title_full_unstemmed	Building students' loyalty through superior university entities
title_sort	building students' loyalty through superior university entities
publisher	Malaysian Journal of Consumer and Family Economics (MACFEA)
publishDate	2019
url	http://irep.iium.edu.my/76612/ http://irep.iium.edu.my/76612/ http://irep.iium.edu.my/76612/1/majcafe%20published.pdf http://irep.iium.edu.my/76612/8/2019-Vol-22-S1-Article-10.pdf
first_indexed	2023-09-18T21:48:12Z
last_indexed	2023-09-18T21:48:12Z
_version_	1777413592559124480

Building students' loyalty through superior university entities

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