Building students' loyalty through superior university entities
This study expands a previous qualitative investigation of students’ experience of existing entities in higher education institutions (HEIs) of Malaysia. We specifically investigated how experience impacted students’ loyalty which eventually drove them to return to the same university for further st...
| Main Authors: | , , , , |
|---|---|
| Format: | Article |
| Language: | English English |
| Published: |
Malaysian Journal of Consumer and Family Economics (MACFEA)
2019
|
| Subjects: | |
| Online Access: | http://irep.iium.edu.my/76612/ http://irep.iium.edu.my/76612/ http://irep.iium.edu.my/76612/1/majcafe%20published.pdf http://irep.iium.edu.my/76612/8/2019-Vol-22-S1-Article-10.pdf |