Factors influencing the usage of zero single-use plastic by IIUM community

IIUM Zero Single-Use Plastic Campaign was launched in February 2019, requiring everyone in IIIIM not to use plastics including plastic straws, plastic bags, and plastic food containers. As such, this study attempted to gauge the IIUM community's reception towards the Zero Single-Use Plastic Ca...

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Main Authors:	Yuhani, Nor Shafiqizni, Mohd Effendi, Nur Ashikin, Rushdan, Norsyaza Hanis, Zamri, Farah Nadira, Wok, Saodah
Format:	Conference or Workshop Item
Language:	English
Published:	Centre of Research in Media and Communication, Universiti Kebangsaan Malaysia 2019
Subjects:	H61.8 Communication of information
Online Access:	http://irep.iium.edu.my/76782/ http://irep.iium.edu.my/76782/1/plastic%20bag%20-%20MENTION%202019.pdf

id	iium-76782
recordtype	eprints
spelling	iium-767822020-02-29T15:38:26Z http://irep.iium.edu.my/76782/ Factors influencing the usage of zero single-use plastic by IIUM community Yuhani, Nor Shafiqizni Mohd Effendi, Nur Ashikin Rushdan, Norsyaza Hanis Zamri, Farah Nadira Wok, Saodah H61.8 Communication of information IIUM Zero Single-Use Plastic Campaign was launched in February 2019, requiring everyone in IIIIM not to use plastics including plastic straws, plastic bags, and plastic food containers. As such, this study attempted to gauge the IIUM community's reception towards the Zero Single-Use Plastic Campaign. The objectives of this study are: (1) to determine the level of awareness, perception, attitude, readiness, and behavior towards the Zero Single-Use Plastic Campaign; {Z)to analyze the relationship among awareness, perception, attitude, readiness, and behavior in the Zero Single-Use Plastic Campaign; and (3) to find out the best predictor of community behavior towards such campaign. The study tested the theory of planned behavior and employed a quantitative research design using the survey method with the questionnaire as its research inskument for data collection. A total of 398 respondents participated in the study. The results of the study shcw that there is a high level of readiness, awareness, perception, attitudg and behaviortowards the Zero Single-Use Plastic Campaign.. AIso, there are positive and significant relationships between factors and behavior (usage). Readiness is the best predictor of the zero single-use plastic usage. All the hypotheses are supported. Therefore, it can be ccncluded that the IIUM Campus community supports the campaign. Hence, the theory of plarmed behavior holds true. Centre of Research in Media and Communication, Universiti Kebangsaan Malaysia 2019 Conference or Workshop Item PeerReviewed application/pdf en http://irep.iium.edu.my/76782/1/plastic%20bag%20-%20MENTION%202019.pdf Yuhani, Nor Shafiqizni and Mohd Effendi, Nur Ashikin and Rushdan, Norsyaza Hanis and Zamri, Farah Nadira and Wok, Saodah (2019) Factors influencing the usage of zero single-use plastic by IIUM community. In: MENTION 2019: International Conference on Media and Communication, 19th-21st November 2019, Bangi, Selangor.
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English
topic	H61.8 Communication of information
spellingShingle	H61.8 Communication of information Yuhani, Nor Shafiqizni Mohd Effendi, Nur Ashikin Rushdan, Norsyaza Hanis Zamri, Farah Nadira Wok, Saodah Factors influencing the usage of zero single-use plastic by IIUM community
description	IIUM Zero Single-Use Plastic Campaign was launched in February 2019, requiring everyone in IIIIM not to use plastics including plastic straws, plastic bags, and plastic food containers. As such, this study attempted to gauge the IIUM community's reception towards the Zero Single-Use Plastic Campaign. The objectives of this study are: (1) to determine the level of awareness, perception, attitude, readiness, and behavior towards the Zero Single-Use Plastic Campaign; {Z)to analyze the relationship among awareness, perception, attitude, readiness, and behavior in the Zero Single-Use Plastic Campaign; and (3) to find out the best predictor of community behavior towards such campaign. The study tested the theory of planned behavior and employed a quantitative research design using the survey method with the questionnaire as its research inskument for data collection. A total of 398 respondents participated in the study. The results of the study shcw that there is a high level of readiness, awareness, perception, attitudg and behaviortowards the Zero Single-Use Plastic Campaign.. AIso, there are positive and significant relationships between factors and behavior (usage). Readiness is the best predictor of the zero single-use plastic usage. All the hypotheses are supported. Therefore, it can be ccncluded that the IIUM Campus community supports the campaign. Hence, the theory of plarmed behavior holds true.
format	Conference or Workshop Item
author	Yuhani, Nor Shafiqizni Mohd Effendi, Nur Ashikin Rushdan, Norsyaza Hanis Zamri, Farah Nadira Wok, Saodah
author_facet	Yuhani, Nor Shafiqizni Mohd Effendi, Nur Ashikin Rushdan, Norsyaza Hanis Zamri, Farah Nadira Wok, Saodah
author_sort	Yuhani, Nor Shafiqizni
title	Factors influencing the usage of zero single-use plastic by IIUM community
title_short	Factors influencing the usage of zero single-use plastic by IIUM community
title_full	Factors influencing the usage of zero single-use plastic by IIUM community
title_fullStr	Factors influencing the usage of zero single-use plastic by IIUM community
title_full_unstemmed	Factors influencing the usage of zero single-use plastic by IIUM community
title_sort	factors influencing the usage of zero single-use plastic by iium community
publisher	Centre of Research in Media and Communication, Universiti Kebangsaan Malaysia
publishDate	2019
url	http://irep.iium.edu.my/76782/ http://irep.iium.edu.my/76782/1/plastic%20bag%20-%20MENTION%202019.pdf
first_indexed	2023-09-18T21:48:27Z
last_indexed	2023-09-18T21:48:27Z
_version_	1777413607727824896

Factors influencing the usage of zero single-use plastic by IIUM community

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