The promotional language of the halal food industry: some preliminary findings
The global halal food industry which is currently expanding exponentially presents a huge potential for Malaysia to make her mark in this industry. In achieving its goal to become a global halal hub by 2020, emphasis should not merely be placed on the production of the halal food products but also o...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universiti Sultan Azlan Shah Malaysia
2019
|
| Subjects: | |
| Online Access: | http://irep.iium.edu.my/76797/ http://irep.iium.edu.my/76797/ http://irep.iium.edu.my/76797/1/Published%20-%20Promotional%20Language%20of%20Halal%20Food%20GJAT.pdf |