The promotional language of the halal food industry: some preliminary findings

The global halal food industry which is currently expanding exponentially presents a huge potential for Malaysia to make her mark in this industry. In achieving its goal to become a global halal hub by 2020, emphasis should not merely be placed on the production of the halal food products but also o...

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Bibliographic Details
Main Authors: Ariffin, Adlina, Wan Mohd Fadzlullah, Wan Nor Fasihah
Format: Article
Language:English
Published: Universiti Sultan Azlan Shah Malaysia 2019
Subjects:
Online Access:http://irep.iium.edu.my/76797/
http://irep.iium.edu.my/76797/
http://irep.iium.edu.my/76797/1/Published%20-%20Promotional%20Language%20of%20Halal%20Food%20GJAT.pdf

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