Halal certification mark, brand quality, and awareness: do they influence buying decisions of Nigerian consumers?

Purpose – This paper aims to ascertain whether halal certification mark, halal brand quality and halal awareness influence Nigerian consumers when making buying decisions. Design/methodology/approach – The researchers reflect on the newly collected data to shed light on the above issues from the...

Full description

Bibliographic Details
Main Authors:	Jaiyeoba, Haruna Babatunde, Abdullah, Moha Asri, Abdul Razak, Dzuljastri
Format:	Article
Language:	English English
Published:	Emerald Publishing 2019
Subjects:	H Social Sciences (General) HF5437 Purchasing. Selling. Sales personnel. Sales executives
Online Access:	http://irep.iium.edu.my/76864/ http://irep.iium.edu.my/76864/ http://irep.iium.edu.my/76864/ http://irep.iium.edu.my/76864/1/76864_Halal%20certification%20mark%2C%20brand%20quality.pdf http://irep.iium.edu.my/76864/7/76864_Halal%20certification%20mark%2C%20brand%20quality%2C%20and%20awareness-%20Do%20they%20influence%20buying%20decisions%20of%20Nigerian%20consumers_Scopus.pdf

id	iium-76864
recordtype	eprints
spelling	iium-768642020-02-27T08:02:58Z http://irep.iium.edu.my/76864/ Halal certification mark, brand quality, and awareness: do they influence buying decisions of Nigerian consumers? Jaiyeoba, Haruna Babatunde Abdullah, Moha Asri Abdul Razak, Dzuljastri H Social Sciences (General) HF5437 Purchasing. Selling. Sales personnel. Sales executives Purpose – This paper aims to ascertain whether halal certification mark, halal brand quality and halal awareness influence Nigerian consumers when making buying decisions. Design/methodology/approach – The researchers reflect on the newly collected data to shed light on the above issues from the perspective of Nigerian consumers. To this end, a questionnaire was developed and used to collect data from 282 respondents. The data collected were analyzed using both descriptive and inferential statistics. Findings – This study found that halal certification mark and halal brand quality are the most influential factors that contributed to the consumers’ buying decisions in Nigeria. Originality/value – Based on the findings of this study, the researchers have argued that more efforts are needed in the area of halal awareness in Nigeria. Similarly, the study argues that halal brand quality should always be held at the esteemed position. Based on the study’s findings, the authors have been able to fill the literature gap, particularly in the context of the Nigerian halal industry. Emerald Publishing 2019-11-25 Article PeerReviewed application/pdf en http://irep.iium.edu.my/76864/1/76864_Halal%20certification%20mark%2C%20brand%20quality.pdf application/pdf en http://irep.iium.edu.my/76864/7/76864_Halal%20certification%20mark%2C%20brand%20quality%2C%20and%20awareness-%20Do%20they%20influence%20buying%20decisions%20of%20Nigerian%20consumers_Scopus.pdf Jaiyeoba, Haruna Babatunde and Abdullah, Moha Asri and Abdul Razak, Dzuljastri (2019) Halal certification mark, brand quality, and awareness: do they influence buying decisions of Nigerian consumers? Journal of Islamic Marketing. pp. 1-14. ISSN 1759-0833 (In Press) https://www.emerald.com/insight/content/doi/10.1108/JIMA-07-2019-0155/full/html https://doi.org/10.1108/JIMA-07-2019-0155
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English English
topic	H Social Sciences (General) HF5437 Purchasing. Selling. Sales personnel. Sales executives
spellingShingle	H Social Sciences (General) HF5437 Purchasing. Selling. Sales personnel. Sales executives Jaiyeoba, Haruna Babatunde Abdullah, Moha Asri Abdul Razak, Dzuljastri Halal certification mark, brand quality, and awareness: do they influence buying decisions of Nigerian consumers?
description	Purpose – This paper aims to ascertain whether halal certification mark, halal brand quality and halal awareness influence Nigerian consumers when making buying decisions. Design/methodology/approach – The researchers reflect on the newly collected data to shed light on the above issues from the perspective of Nigerian consumers. To this end, a questionnaire was developed and used to collect data from 282 respondents. The data collected were analyzed using both descriptive and inferential statistics. Findings – This study found that halal certification mark and halal brand quality are the most influential factors that contributed to the consumers’ buying decisions in Nigeria. Originality/value – Based on the findings of this study, the researchers have argued that more efforts are needed in the area of halal awareness in Nigeria. Similarly, the study argues that halal brand quality should always be held at the esteemed position. Based on the study’s findings, the authors have been able to fill the literature gap, particularly in the context of the Nigerian halal industry.
format	Article
author	Jaiyeoba, Haruna Babatunde Abdullah, Moha Asri Abdul Razak, Dzuljastri
author_facet	Jaiyeoba, Haruna Babatunde Abdullah, Moha Asri Abdul Razak, Dzuljastri
author_sort	Jaiyeoba, Haruna Babatunde
title	Halal certification mark, brand quality, and awareness: do they influence buying decisions of Nigerian consumers?
title_short	Halal certification mark, brand quality, and awareness: do they influence buying decisions of Nigerian consumers?
title_full	Halal certification mark, brand quality, and awareness: do they influence buying decisions of Nigerian consumers?
title_fullStr	Halal certification mark, brand quality, and awareness: do they influence buying decisions of Nigerian consumers?
title_full_unstemmed	Halal certification mark, brand quality, and awareness: do they influence buying decisions of Nigerian consumers?
title_sort	halal certification mark, brand quality, and awareness: do they influence buying decisions of nigerian consumers?
publisher	Emerald Publishing
publishDate	2019
url	http://irep.iium.edu.my/76864/ http://irep.iium.edu.my/76864/ http://irep.iium.edu.my/76864/ http://irep.iium.edu.my/76864/1/76864_Halal%20certification%20mark%2C%20brand%20quality.pdf http://irep.iium.edu.my/76864/7/76864_Halal%20certification%20mark%2C%20brand%20quality%2C%20and%20awareness-%20Do%20they%20influence%20buying%20decisions%20of%20Nigerian%20consumers_Scopus.pdf
first_indexed	2023-09-18T21:48:33Z
last_indexed	2023-09-18T21:48:33Z
_version_	1777413614058078208

Halal certification mark, brand quality, and awareness: do they influence buying decisions of Nigerian consumers?

Similar Items