Halal certification mark, brand quality, and awareness: do they influence buying decisions of Nigerian consumers?
Purpose – This paper aims to ascertain whether halal certification mark, halal brand quality and halal awareness influence Nigerian consumers when making buying decisions. Design/methodology/approach – The researchers reflect on the newly collected data to shed light on the above issues from the...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English English |
| Published: |
Emerald Publishing
2019
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/76864/ http://irep.iium.edu.my/76864/ http://irep.iium.edu.my/76864/ http://irep.iium.edu.my/76864/1/76864_Halal%20certification%20mark%2C%20brand%20quality.pdf http://irep.iium.edu.my/76864/7/76864_Halal%20certification%20mark%2C%20brand%20quality%2C%20and%20awareness-%20Do%20they%20influence%20buying%20decisions%20of%20Nigerian%20consumers_Scopus.pdf |
