Genre-based analysis of travel guides: a study on Malaysia, Thailand and the Philippines.

The language of travel guides can help highlight the importance of modelling the mind of the readers and changing them from readers to actual clients. This paper reports a genre- based analysis study of a move-structure of online tourist travel guides of three Asian countries: Malaysia, Thailand an...

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Main Authors:	Mohamad Ali, Afiza, Abdulkareem Alali, Bashar, Mohamad Ali, Afida
Format:	Article
Language:	English
Published:	UTM Press 2019
Subjects:	PE English
Online Access:	http://irep.iium.edu.my/76929/ http://irep.iium.edu.my/76929/ http://irep.iium.edu.my/76929/1/86-297-1-PB.pdf

id	iium-76929
recordtype	eprints
spelling	iium-769292019-12-11T09:01:16Z http://irep.iium.edu.my/76929/ Genre-based analysis of travel guides: a study on Malaysia, Thailand and the Philippines. Mohamad Ali, Afiza Abdulkareem Alali, Bashar Mohamad Ali, Afida PE English The language of travel guides can help highlight the importance of modelling the mind of the readers and changing them from readers to actual clients. This paper reports a genre- based analysis study of a move-structure of online tourist travel guides of three Asian countries: Malaysia, Thailand and the Philippines. Kathpalia’s nine-move structure (1992) for advertising is adopted as a framework to analyse the selected travel guides using Atlas ti (a qualitative data analysis software). Data selection is based on the latest edition of Asian online travel guides. The main purposes of this study are to analyze the move structures, their strategies and communicative purposes, identify the prevalent move(s) in the selected travel guides, as well as to find out whether the selected travel guides have the same move structures. The findings of this study show that the travel guides have different quantity of moves. The prevalent moves in these three travel guides were also identified. Results highlight the diversity and strategies of moves in the online travel guides which are related to the nature of the country, perception and aims of the writer to promote or persuade readers. A brief discussion on these categories, and teaching implications follow these findings UTM Press 2019-12 Article PeerReviewed application/pdf en http://irep.iium.edu.my/76929/1/86-297-1-PB.pdf Mohamad Ali, Afiza and Abdulkareem Alali, Bashar and Mohamad Ali, Afida (2019) Genre-based analysis of travel guides: a study on Malaysia, Thailand and the Philippines. LSP International Journal, 6 (2). pp. 1-21. E-ISSN 2601-002X https://lspinternationaljournal.utm.my/index.php/lspij/index
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English
topic	PE English
spellingShingle	PE English Mohamad Ali, Afiza Abdulkareem Alali, Bashar Mohamad Ali, Afida Genre-based analysis of travel guides: a study on Malaysia, Thailand and the Philippines.
description	The language of travel guides can help highlight the importance of modelling the mind of the readers and changing them from readers to actual clients. This paper reports a genre- based analysis study of a move-structure of online tourist travel guides of three Asian countries: Malaysia, Thailand and the Philippines. Kathpalia’s nine-move structure (1992) for advertising is adopted as a framework to analyse the selected travel guides using Atlas ti (a qualitative data analysis software). Data selection is based on the latest edition of Asian online travel guides. The main purposes of this study are to analyze the move structures, their strategies and communicative purposes, identify the prevalent move(s) in the selected travel guides, as well as to find out whether the selected travel guides have the same move structures. The findings of this study show that the travel guides have different quantity of moves. The prevalent moves in these three travel guides were also identified. Results highlight the diversity and strategies of moves in the online travel guides which are related to the nature of the country, perception and aims of the writer to promote or persuade readers. A brief discussion on these categories, and teaching implications follow these findings
format	Article
author	Mohamad Ali, Afiza Abdulkareem Alali, Bashar Mohamad Ali, Afida
author_facet	Mohamad Ali, Afiza Abdulkareem Alali, Bashar Mohamad Ali, Afida
author_sort	Mohamad Ali, Afiza
title	Genre-based analysis of travel guides: a study on Malaysia, Thailand and the Philippines.
title_short	Genre-based analysis of travel guides: a study on Malaysia, Thailand and the Philippines.
title_full	Genre-based analysis of travel guides: a study on Malaysia, Thailand and the Philippines.
title_fullStr	Genre-based analysis of travel guides: a study on Malaysia, Thailand and the Philippines.
title_full_unstemmed	Genre-based analysis of travel guides: a study on Malaysia, Thailand and the Philippines.
title_sort	genre-based analysis of travel guides: a study on malaysia, thailand and the philippines.
publisher	UTM Press
publishDate	2019
url	http://irep.iium.edu.my/76929/ http://irep.iium.edu.my/76929/ http://irep.iium.edu.my/76929/1/86-297-1-PB.pdf
first_indexed	2023-09-18T21:48:38Z
last_indexed	2023-09-18T21:48:38Z
_version_	1777413619774914560

Genre-based analysis of travel guides: a study on Malaysia, Thailand and the Philippines.

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