Construction, identification, and evaluation of dengue promotional campaign posters in a language classroom

Health promotional campaign as the practice of encouraging people to improve health has increased over the last decades in response to various health problems. This paper highlights strategies used by students to develop persuasive promotional campaign posters regarding the dengue health problem. Co...

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Main Authors:	Ahmed, Shabbir, Mohamad Ali, Afida, Rafik-Galea, Shameem, Mohamad Ali, Afiza, Mohd Zulkefli, Nor Afiah
Format:	Article
Language:	English
Published:	Canadian Center of Science and Education 2019
Subjects:	P Philology. Linguistics
Online Access:	http://irep.iium.edu.my/77256/ http://irep.iium.edu.my/77256/ http://irep.iium.edu.my/77256/1/5de1336baf8a1.pdf

id	iium-77256
recordtype	eprints
spelling	iium-772562019-12-26T04:52:16Z http://irep.iium.edu.my/77256/ Construction, identification, and evaluation of dengue promotional campaign posters in a language classroom Ahmed, Shabbir Mohamad Ali, Afida Rafik-Galea, Shameem Mohamad Ali, Afiza Mohd Zulkefli, Nor Afiah P Philology. Linguistics Health promotional campaign as the practice of encouraging people to improve health has increased over the last decades in response to various health problems. This paper highlights strategies used by students to develop persuasive promotional campaign posters regarding the dengue health problem. Communication and media studies students were involved to show the combined results between the knowledge of health communication and the effective use of media in constructing an effective and persuasive health messages. A total of 56 students from two cohorts, i.e. twenty-five master’s students and thirty-one undergraduates were selected. Kurt Lewin’s model of action research was used to set the tasks: campaign objectives, information on dengue, themes/slogans to write the posters either by drawing or designing using a computer. The students were divided into groups where each group was monitored to record, check and evaluate their message writing performances. This study uses the Health Message Review Tool for data analysis which is grounded in the theories of Extended Parallel Process Model and Persuasion Hierarchy Effect. The findings revealed that the participants were able to construct, identify and evaluate major multi modal features in the dengue posters and persuasive elements which included: verbal texts, images, colours, graphic designs, metaphors, 1-sided and 2-sided message, firm conclusion and frames with more effective appeals. It was concluded that similar strategies may well be used in producing other campaign materials such as brochures, pamphlets, and billboards. The linguistic and pedagogic implications are also discussed at the end. Canadian Center of Science and Education 2019-11 Article PeerReviewed application/pdf en http://irep.iium.edu.my/77256/1/5de1336baf8a1.pdf Ahmed, Shabbir and Mohamad Ali, Afida and Rafik-Galea, Shameem and Mohamad Ali, Afiza and Mohd Zulkefli, Nor Afiah (2019) Construction, identification, and evaluation of dengue promotional campaign posters in a language classroom. International Education Studies, 12 (12). pp. 150-166. ISSN 1913-9020 E-ISSN 1913-9039 http://www.ccsenet.org/journal/index.php/ies
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English
topic	P Philology. Linguistics
spellingShingle	P Philology. Linguistics Ahmed, Shabbir Mohamad Ali, Afida Rafik-Galea, Shameem Mohamad Ali, Afiza Mohd Zulkefli, Nor Afiah Construction, identification, and evaluation of dengue promotional campaign posters in a language classroom
description	Health promotional campaign as the practice of encouraging people to improve health has increased over the last decades in response to various health problems. This paper highlights strategies used by students to develop persuasive promotional campaign posters regarding the dengue health problem. Communication and media studies students were involved to show the combined results between the knowledge of health communication and the effective use of media in constructing an effective and persuasive health messages. A total of 56 students from two cohorts, i.e. twenty-five master’s students and thirty-one undergraduates were selected. Kurt Lewin’s model of action research was used to set the tasks: campaign objectives, information on dengue, themes/slogans to write the posters either by drawing or designing using a computer. The students were divided into groups where each group was monitored to record, check and evaluate their message writing performances. This study uses the Health Message Review Tool for data analysis which is grounded in the theories of Extended Parallel Process Model and Persuasion Hierarchy Effect. The findings revealed that the participants were able to construct, identify and evaluate major multi modal features in the dengue posters and persuasive elements which included: verbal texts, images, colours, graphic designs, metaphors, 1-sided and 2-sided message, firm conclusion and frames with more effective appeals. It was concluded that similar strategies may well be used in producing other campaign materials such as brochures, pamphlets, and billboards. The linguistic and pedagogic implications are also discussed at the end.
format	Article
author	Ahmed, Shabbir Mohamad Ali, Afida Rafik-Galea, Shameem Mohamad Ali, Afiza Mohd Zulkefli, Nor Afiah
author_facet	Ahmed, Shabbir Mohamad Ali, Afida Rafik-Galea, Shameem Mohamad Ali, Afiza Mohd Zulkefli, Nor Afiah
author_sort	Ahmed, Shabbir
title	Construction, identification, and evaluation of dengue promotional campaign posters in a language classroom
title_short	Construction, identification, and evaluation of dengue promotional campaign posters in a language classroom
title_full	Construction, identification, and evaluation of dengue promotional campaign posters in a language classroom
title_fullStr	Construction, identification, and evaluation of dengue promotional campaign posters in a language classroom
title_full_unstemmed	Construction, identification, and evaluation of dengue promotional campaign posters in a language classroom
title_sort	construction, identification, and evaluation of dengue promotional campaign posters in a language classroom
publisher	Canadian Center of Science and Education
publishDate	2019
url	http://irep.iium.edu.my/77256/ http://irep.iium.edu.my/77256/ http://irep.iium.edu.my/77256/1/5de1336baf8a1.pdf
first_indexed	2023-09-18T21:48:58Z
last_indexed	2023-09-18T21:48:58Z
_version_	1777413640774746112

Construction, identification, and evaluation of dengue promotional campaign posters in a language classroom

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