Visitors’ dining experience and their behavioural intention towards restaurants in Bandar Diraja Muar, Johor

Many advertisements and reviews on the varieties of food in Malaysia specifically in Bandar Diraja Muar which is located in Johor. However, there are still few research that have been done about the study of tourists’ experience and the service of restaurants in Muar. Therefore, the purpose of this...

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Main Authors:	Rahim, Nur Elina Syafiqah, Md Sawari, Siti Salwa
Format:	Conference or Workshop Item
Language:	English
Published:	2019
Subjects:	H Social Sciences (General) H10 Societies
Online Access:	http://irep.iium.edu.my/77485/ http://irep.iium.edu.my/77485/1/elina.pdf

id	iium-77485
recordtype	eprints
spelling	iium-774852020-01-23T05:23:22Z http://irep.iium.edu.my/77485/ Visitors’ dining experience and their behavioural intention towards restaurants in Bandar Diraja Muar, Johor Rahim, Nur Elina Syafiqah Md Sawari, Siti Salwa H Social Sciences (General) H10 Societies Many advertisements and reviews on the varieties of food in Malaysia specifically in Bandar Diraja Muar which is located in Johor. However, there are still few research that have been done about the study of tourists’ experience and the service of restaurants in Muar. Therefore, the purpose of this paper is to study the dining experience of visitors and their behavioural intention towards the restaurants in Muar. This study is focused on the restaurants in Muar as the study area. A set of questionnaire is used for data collection and distributed to visitors who have experienced the food and its services in Muar. This study also used IBM SPSS to perform the analysis of the data by engaging descriptive analysis and inferential statistics. The findings of this study portrayed the quality of food in the restaurants, and the visitors’ behavioural intention based on their experience and the services that they received. Also, the research has found that there is significant relationship between visitors dining experience and their behavioural intention based on their experience and the services towards the restaurants in Muar. This contribution of this study will help the business industry of food providers in Muar to be more acknowledge and boost visitors’ behavioural intention and thus the well-known Muar as a food heaven is well-known. 2019-12 Conference or Workshop Item NonPeerReviewed application/pdf en http://irep.iium.edu.my/77485/1/elina.pdf Rahim, Nur Elina Syafiqah and Md Sawari, Siti Salwa (2019) Visitors’ dining experience and their behavioural intention towards restaurants in Bandar Diraja Muar, Johor. In: 1st Research Colloquium on Tourism & Hospitality, Kulliyyah of Languages and Management, IIUM Pagoh. (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English
topic	H Social Sciences (General) H10 Societies
spellingShingle	H Social Sciences (General) H10 Societies Rahim, Nur Elina Syafiqah Md Sawari, Siti Salwa Visitors’ dining experience and their behavioural intention towards restaurants in Bandar Diraja Muar, Johor
description	Many advertisements and reviews on the varieties of food in Malaysia specifically in Bandar Diraja Muar which is located in Johor. However, there are still few research that have been done about the study of tourists’ experience and the service of restaurants in Muar. Therefore, the purpose of this paper is to study the dining experience of visitors and their behavioural intention towards the restaurants in Muar. This study is focused on the restaurants in Muar as the study area. A set of questionnaire is used for data collection and distributed to visitors who have experienced the food and its services in Muar. This study also used IBM SPSS to perform the analysis of the data by engaging descriptive analysis and inferential statistics. The findings of this study portrayed the quality of food in the restaurants, and the visitors’ behavioural intention based on their experience and the services that they received. Also, the research has found that there is significant relationship between visitors dining experience and their behavioural intention based on their experience and the services towards the restaurants in Muar. This contribution of this study will help the business industry of food providers in Muar to be more acknowledge and boost visitors’ behavioural intention and thus the well-known Muar as a food heaven is well-known.
format	Conference or Workshop Item
author	Rahim, Nur Elina Syafiqah Md Sawari, Siti Salwa
author_facet	Rahim, Nur Elina Syafiqah Md Sawari, Siti Salwa
author_sort	Rahim, Nur Elina Syafiqah
title	Visitors’ dining experience and their behavioural intention towards restaurants in Bandar Diraja Muar, Johor
title_short	Visitors’ dining experience and their behavioural intention towards restaurants in Bandar Diraja Muar, Johor
title_full	Visitors’ dining experience and their behavioural intention towards restaurants in Bandar Diraja Muar, Johor
title_fullStr	Visitors’ dining experience and their behavioural intention towards restaurants in Bandar Diraja Muar, Johor
title_full_unstemmed	Visitors’ dining experience and their behavioural intention towards restaurants in Bandar Diraja Muar, Johor
title_sort	visitors’ dining experience and their behavioural intention towards restaurants in bandar diraja muar, johor
publishDate	2019
url	http://irep.iium.edu.my/77485/ http://irep.iium.edu.my/77485/1/elina.pdf
first_indexed	2023-09-18T21:49:17Z
last_indexed	2023-09-18T21:49:17Z
_version_	1777413660497412096

Visitors’ dining experience and their behavioural intention towards restaurants in Bandar Diraja Muar, Johor

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