Content analysis of booking.com reviews on hotel in Penang
The accessibility to internet and online payment system has boost the use of online platform to booked accommodations. Reviews in online booking platform has become one of the factors that influence accommodations selections of future tourist. Majority academic papers that study on tourist preferen...
| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2019
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/77490/ http://irep.iium.edu.my/77490/1/fadhilah.pdf |