Personalised campaigns in party-centred politics: facebook and instagram as arena for political communication
Social media like Facebook and Instagram place the focus on the individual politician rather than the political party, thereby expanding the political arena for increased personalised campaigning. The need to use social media to communicate a personal image as a politician...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
IIUM
2019
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/77693/ http://irep.iium.edu.my/77693/ http://irep.iium.edu.my/77693/1/77693_Personalised%20Campaigns%20in%20Party-Centred%20Politics_article.pdf |