Factors affecting purchase behaviour of Shariah compliant hotels: a study from Muslim consumers’ perspective
The present study is undertaken to examine the effects of various factors on Muslim consumers’ purchase behaviour towards Shariah compliant hotels on the basis of the theory of planned behaviour. The data required for the study has been gathered through the distribution of self-administered ques...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Inderscience Enterprises Ltd.
2019
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/78050/ http://irep.iium.edu.my/78050/ http://irep.iium.edu.my/78050/1/Sharia%20Compliant%20Hotel%20%28IJIMB%29.pdf |