Exploring the elements of Muslim-friendly airline services
Muslim-Friendly Airline (MFA) is an emerging trend in the aviation industry whereby efforts of integrating shariah elements into the airline industry are established through shariah-compliant airlines. However, to date, such establishment is selfproclaimed due to lack of specific guidelines issued...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
HH Publisher
2018
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/78212/ http://irep.iium.edu.my/78212/ http://irep.iium.edu.my/78212/1/78212_Exploring%20the%20Elements%20of%20Muslim-Friendly%20Airline%20Services.pdf |
| Summary: | Muslim-Friendly Airline (MFA) is an emerging trend in the aviation industry
whereby efforts of integrating shariah elements into the airline industry are established
through shariah-compliant airlines. However, to date, such establishment is selfproclaimed due to lack of specific guidelines issued by authorities. Research in this area
is also still in its infancy thus this paper attempts to explore the important shariah-guided
elements that should be available in an MFA service. Data was gathered through library
research and qualitative analysis was carried out utilising secondary data obtained.
Several important elements for MFA were found, namely the availability of halal food
and beverages, facilities to perform prayer, notice of prayer time, ablution, qiblah
direction, recitation of du’a, dress code, segregation of gender and shariah-compliant
entertainment. These elements can be ranked into essential, complimentary and
embellishment as guided by shariah principles; and are recommended to be fulfilled by
airlines towards establishing Muslim-friendly services. |
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