Exploring the elements of Muslim-friendly airline services

Muslim-Friendly Airline (MFA) is an emerging trend in the aviation industry whereby efforts of integrating shariah elements into the airline industry are established through shariah-compliant airlines. However, to date, such establishment is selfproclaimed due to lack of specific guidelines issued...

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Main Authors:	Harum, Ahmad Aiman, Abdul Halim, Siti Norhamimah, Jamaludin, Mohammad Aizat, Muflih, Betania Kartika
Format:	Article
Language:	English
Published:	HH Publisher 2018
Subjects:	HE Transportation and Communications
Online Access:	http://irep.iium.edu.my/78212/ http://irep.iium.edu.my/78212/ http://irep.iium.edu.my/78212/1/78212_Exploring%20the%20Elements%20of%20Muslim-Friendly%20Airline%20Services.pdf

id	iium-78212
recordtype	eprints
spelling	iium-782122020-03-17T01:05:48Z http://irep.iium.edu.my/78212/ Exploring the elements of Muslim-friendly airline services Harum, Ahmad Aiman Abdul Halim, Siti Norhamimah Jamaludin, Mohammad Aizat Muflih, Betania Kartika HE Transportation and Communications Muslim-Friendly Airline (MFA) is an emerging trend in the aviation industry whereby efforts of integrating shariah elements into the airline industry are established through shariah-compliant airlines. However, to date, such establishment is selfproclaimed due to lack of specific guidelines issued by authorities. Research in this area is also still in its infancy thus this paper attempts to explore the important shariah-guided elements that should be available in an MFA service. Data was gathered through library research and qualitative analysis was carried out utilising secondary data obtained. Several important elements for MFA were found, namely the availability of halal food and beverages, facilities to perform prayer, notice of prayer time, ablution, qiblah direction, recitation of du’a, dress code, segregation of gender and shariah-compliant entertainment. These elements can be ranked into essential, complimentary and embellishment as guided by shariah principles; and are recommended to be fulfilled by airlines towards establishing Muslim-friendly services. HH Publisher 2018 Article PeerReviewed application/pdf en http://irep.iium.edu.my/78212/1/78212_Exploring%20the%20Elements%20of%20Muslim-Friendly%20Airline%20Services.pdf Harum, Ahmad Aiman and Abdul Halim, Siti Norhamimah and Jamaludin, Mohammad Aizat and Muflih, Betania Kartika (2018) Exploring the elements of Muslim-friendly airline services. Journal of Halal Industry & Services, 1 (1). pp. 1-11. ISSN 2637-0891 http://www.journals.hh-publisher.com/index.php/JHIS/article/view/17/37
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English
topic	HE Transportation and Communications
spellingShingle	HE Transportation and Communications Harum, Ahmad Aiman Abdul Halim, Siti Norhamimah Jamaludin, Mohammad Aizat Muflih, Betania Kartika Exploring the elements of Muslim-friendly airline services
description	Muslim-Friendly Airline (MFA) is an emerging trend in the aviation industry whereby efforts of integrating shariah elements into the airline industry are established through shariah-compliant airlines. However, to date, such establishment is selfproclaimed due to lack of specific guidelines issued by authorities. Research in this area is also still in its infancy thus this paper attempts to explore the important shariah-guided elements that should be available in an MFA service. Data was gathered through library research and qualitative analysis was carried out utilising secondary data obtained. Several important elements for MFA were found, namely the availability of halal food and beverages, facilities to perform prayer, notice of prayer time, ablution, qiblah direction, recitation of du’a, dress code, segregation of gender and shariah-compliant entertainment. These elements can be ranked into essential, complimentary and embellishment as guided by shariah principles; and are recommended to be fulfilled by airlines towards establishing Muslim-friendly services.
format	Article
author	Harum, Ahmad Aiman Abdul Halim, Siti Norhamimah Jamaludin, Mohammad Aizat Muflih, Betania Kartika
author_facet	Harum, Ahmad Aiman Abdul Halim, Siti Norhamimah Jamaludin, Mohammad Aizat Muflih, Betania Kartika
author_sort	Harum, Ahmad Aiman
title	Exploring the elements of Muslim-friendly airline services
title_short	Exploring the elements of Muslim-friendly airline services
title_full	Exploring the elements of Muslim-friendly airline services
title_fullStr	Exploring the elements of Muslim-friendly airline services
title_full_unstemmed	Exploring the elements of Muslim-friendly airline services
title_sort	exploring the elements of muslim-friendly airline services
publisher	HH Publisher
publishDate	2018
url	http://irep.iium.edu.my/78212/ http://irep.iium.edu.my/78212/ http://irep.iium.edu.my/78212/1/78212_Exploring%20the%20Elements%20of%20Muslim-Friendly%20Airline%20Services.pdf
first_indexed	2023-09-18T21:50:14Z
last_indexed	2023-09-18T21:50:14Z
_version_	1777413720103714816

Exploring the elements of Muslim-friendly airline services

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