The acceptance of gamified smart tourism application: mobile augmented reality in Malaysia's tourism

The current travelling and visitation method are needing a change or else, the sustainability of tourism of a place would face serious consequences. The adoption of technology was rather slow to be implemented as stakeholders and businesses hesitate to take risks and gave unrealistic goals and expec...

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Main Authors:	Johar, Muhammad Izzat, Saad, Mazni
Format:	Conference or Workshop Item
Language:	English
Published:	2019
Subjects:	GV Recreation Leisure
Online Access:	http://irep.iium.edu.my/78835/ http://irep.iium.edu.my/78835/1/39%2039%20The%20acceptance%20of%20gamified%20smart%20tourism%20application%20mobile%20augmented%20reality%20in%20Malaysia%20tourism.pdf

id	iium-78835
recordtype	eprints
spelling	iium-788352020-02-20T07:54:21Z http://irep.iium.edu.my/78835/ The acceptance of gamified smart tourism application: mobile augmented reality in Malaysia's tourism Johar, Muhammad Izzat Saad, Mazni GV Recreation Leisure The current travelling and visitation method are needing a change or else, the sustainability of tourism of a place would face serious consequences. The adoption of technology was rather slow to be implemented as stakeholders and businesses hesitate to take risks and gave unrealistic goals and expectations despite not having enough literacy on the subject such as the usage of gamified smart tourism application. This study empirically investigates what factors aﬀect the acceptance of smart tourism applications that incorporate game elements, using Google Maps Local Guide program and augmented reality games that use geocaching as an example application. As an initial approach, it is incorporated with diverse theoretical approaches: perceived usefulness; perceived ease of use; and perceived enjoyment from technology acceptance model. Regression and Pearson Correlation were used as an analysis tool using IBM-SPSS. Results from 40 total respondents obtained shows that while the acceptance is achieved, not all the studied variables were significant. The perceived usefulness and enjoyment have a strong positive relationship towards the acceptance of gamified smart tourism application while the perceived ease of use did not. 2019-12-17 Conference or Workshop Item NonPeerReviewed application/pdf en http://irep.iium.edu.my/78835/1/39%2039%20The%20acceptance%20of%20gamified%20smart%20tourism%20application%20mobile%20augmented%20reality%20in%20Malaysia%20tourism.pdf Johar, Muhammad Izzat and Saad, Mazni (2019) The acceptance of gamified smart tourism application: mobile augmented reality in Malaysia's tourism. In: 1st Research Colloquium on Tourism & Hospitality, 17 December 2019, Studio 4, Kulliyyah of Languages and Management, IIUM Pagoh. (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English
topic	GV Recreation Leisure
spellingShingle	GV Recreation Leisure Johar, Muhammad Izzat Saad, Mazni The acceptance of gamified smart tourism application: mobile augmented reality in Malaysia's tourism
description	The current travelling and visitation method are needing a change or else, the sustainability of tourism of a place would face serious consequences. The adoption of technology was rather slow to be implemented as stakeholders and businesses hesitate to take risks and gave unrealistic goals and expectations despite not having enough literacy on the subject such as the usage of gamified smart tourism application. This study empirically investigates what factors aﬀect the acceptance of smart tourism applications that incorporate game elements, using Google Maps Local Guide program and augmented reality games that use geocaching as an example application. As an initial approach, it is incorporated with diverse theoretical approaches: perceived usefulness; perceived ease of use; and perceived enjoyment from technology acceptance model. Regression and Pearson Correlation were used as an analysis tool using IBM-SPSS. Results from 40 total respondents obtained shows that while the acceptance is achieved, not all the studied variables were significant. The perceived usefulness and enjoyment have a strong positive relationship towards the acceptance of gamified smart tourism application while the perceived ease of use did not.
format	Conference or Workshop Item
author	Johar, Muhammad Izzat Saad, Mazni
author_facet	Johar, Muhammad Izzat Saad, Mazni
author_sort	Johar, Muhammad Izzat
title	The acceptance of gamified smart tourism application: mobile augmented reality in Malaysia's tourism
title_short	The acceptance of gamified smart tourism application: mobile augmented reality in Malaysia's tourism
title_full	The acceptance of gamified smart tourism application: mobile augmented reality in Malaysia's tourism
title_fullStr	The acceptance of gamified smart tourism application: mobile augmented reality in Malaysia's tourism
title_full_unstemmed	The acceptance of gamified smart tourism application: mobile augmented reality in Malaysia's tourism
title_sort	acceptance of gamified smart tourism application: mobile augmented reality in malaysia's tourism
publishDate	2019
url	http://irep.iium.edu.my/78835/ http://irep.iium.edu.my/78835/1/39%2039%20The%20acceptance%20of%20gamified%20smart%20tourism%20application%20mobile%20augmented%20reality%20in%20Malaysia%20tourism.pdf
first_indexed	2023-09-18T21:50:59Z
last_indexed	2023-09-18T21:50:59Z
_version_	1777413767196311552

The acceptance of gamified smart tourism application: mobile augmented reality in Malaysia's tourism

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