Assessing corporate brand equity of public universities
Brand equity studies focus heavily on the brands of profit-based organisations. Similarly in Malaysia, while there have been a number of studies on leading brands owned by profit-based organisations (e.g. Petronas, Air Asia and Maxis), few studies have explored branding in relation to not-for-prof...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English English English |
| Published: |
Universiti Kebangsaan Malaysia Press
2019
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/78887/ http://irep.iium.edu.my/78887/ http://irep.iium.edu.my/78887/ http://irep.iium.edu.my/78887/1/78887_Assessing%20corporate%20brand%20equity.pdf http://irep.iium.edu.my/78887/2/78887_Assessing%20corporate%20brand%20equity_SCOPUS.pdf http://irep.iium.edu.my/78887/13/78887_Assessing%20corporate%20brand%20equity_WOS.pdf |