Positioning Malaysia in medical tourism

It is estimated that the medical tourism industry in Asia will be worth US$4bil (RM14.2 bil) by 2012, and Malaysia is positioning itself as one of the major players in this region, expecting to earn up to US$590 mil (RM2.1 bil) within five years (The Star, Nov 8, 2008). In 2007 alone, Malaysia recei...

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Bibliographic Details
Main Authors:	Abd. Manaf, Noor Hazilah, Johari, Roslan, Marikar, Kadar
Format:	Conference or Workshop Item
Language:	English
Published:	2010
Subjects:	HD Industries. Land use. Labor HF5410 Marketing. Distribution of products
Online Access:	http://irep.iium.edu.my/8882/ http://irep.iium.edu.my/8882/ http://irep.iium.edu.my/8882/4/8882_Positioning%20Malaysia%20in%20medical%20tourism_complete.pdf

id	iium-8882
recordtype	eprints
spelling	iium-88822018-02-15T08:28:22Z http://irep.iium.edu.my/8882/ Positioning Malaysia in medical tourism Abd. Manaf, Noor Hazilah Johari, Roslan Marikar, Kadar HD Industries. Land use. Labor HF5410 Marketing. Distribution of products It is estimated that the medical tourism industry in Asia will be worth US$4bil (RM14.2 bil) by 2012, and Malaysia is positioning itself as one of the major players in this region, expecting to earn up to US$590 mil (RM2.1 bil) within five years (The Star, Nov 8, 2008). In 2007 alone, Malaysia received 341,288 medical tourists with revenue of RM253.84 million (www.tourism.gov.my). Thus, the potential of the industry is enormous, and the Malaysian government is making the right strategic move in this direction. Medical tourism as is practised and promoted today is a relatively new concept, although patients travelling far and wide in search for medical treatment is not anything new. The paper explores the development and growth of medical tourism in the global context, as well as among the Asian key players in the industry, before moving into the Malaysian experience. The role of key players in advancing the agenda of the industry, namely the Ministry of Health, Ministry of Tourism, Ministry of International Trade and Industry, the Association of Private Hospitals, Malaysian Healthcare Travel Council etc, will also be discussed. Finally, challenges faced by an industry still in its infancy will also be discussed. 2010 Conference or Workshop Item PeerReviewed application/pdf en http://irep.iium.edu.my/8882/4/8882_Positioning%20Malaysia%20in%20medical%20tourism_complete.pdf Abd. Manaf, Noor Hazilah and Johari, Roslan and Marikar, Kadar (2010) Positioning Malaysia in medical tourism. In: International Conference on Marketing (ICMAR 2010), 23rd-24th June 2010, Renaissance Hotel, Kuala Lumpur. (Unpublished) https://plu.mx/iium/a/6BNQ6o8wTgdI9xgxTU8teSuiIqucXYWQSnTyrXIa5DY/
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English
topic	HD Industries. Land use. Labor HF5410 Marketing. Distribution of products
spellingShingle	HD Industries. Land use. Labor HF5410 Marketing. Distribution of products Abd. Manaf, Noor Hazilah Johari, Roslan Marikar, Kadar Positioning Malaysia in medical tourism
description	It is estimated that the medical tourism industry in Asia will be worth US$4bil (RM14.2 bil) by 2012, and Malaysia is positioning itself as one of the major players in this region, expecting to earn up to US$590 mil (RM2.1 bil) within five years (The Star, Nov 8, 2008). In 2007 alone, Malaysia received 341,288 medical tourists with revenue of RM253.84 million (www.tourism.gov.my). Thus, the potential of the industry is enormous, and the Malaysian government is making the right strategic move in this direction. Medical tourism as is practised and promoted today is a relatively new concept, although patients travelling far and wide in search for medical treatment is not anything new. The paper explores the development and growth of medical tourism in the global context, as well as among the Asian key players in the industry, before moving into the Malaysian experience. The role of key players in advancing the agenda of the industry, namely the Ministry of Health, Ministry of Tourism, Ministry of International Trade and Industry, the Association of Private Hospitals, Malaysian Healthcare Travel Council etc, will also be discussed. Finally, challenges faced by an industry still in its infancy will also be discussed.
format	Conference or Workshop Item
author	Abd. Manaf, Noor Hazilah Johari, Roslan Marikar, Kadar
author_facet	Abd. Manaf, Noor Hazilah Johari, Roslan Marikar, Kadar
author_sort	Abd. Manaf, Noor Hazilah
title	Positioning Malaysia in medical tourism
title_short	Positioning Malaysia in medical tourism
title_full	Positioning Malaysia in medical tourism
title_fullStr	Positioning Malaysia in medical tourism
title_full_unstemmed	Positioning Malaysia in medical tourism
title_sort	positioning malaysia in medical tourism
publishDate	2010
url	http://irep.iium.edu.my/8882/ http://irep.iium.edu.my/8882/ http://irep.iium.edu.my/8882/4/8882_Positioning%20Malaysia%20in%20medical%20tourism_complete.pdf
first_indexed	2023-09-18T20:18:42Z
last_indexed	2023-09-18T20:18:42Z
_version_	1777407960929009664

Positioning Malaysia in medical tourism

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