CSR and marketing : two sides of the same coin

The value of reputations has come to diffuse corporate diligence since the scandals at Enron, WorldCom and Qwest Communications. Aside from losing citizen‟s money, the companies lost its elusive asset namely the public trust. Hence corporate social responsibility (CSR) is increasingly becoming the t...

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Main Authors:	Mohd. Israil, Khaliq Ahmad, Abd. Manaf, Noor Hazilah, Tahir, Suziwana
Format:	Conference or Workshop Item
Language:	English
Published:	2010
Subjects:	HF5001 Business. Business Administration HF5410 Marketing. Distribution of products
Online Access:	http://irep.iium.edu.my/9014/ http://irep.iium.edu.my/9014/1/CSR_Suzi.pdf

id	iium-9014
recordtype	eprints
spelling	iium-90142012-01-11T02:17:57Z http://irep.iium.edu.my/9014/ CSR and marketing : two sides of the same coin Mohd. Israil, Khaliq Ahmad Abd. Manaf, Noor Hazilah Tahir, Suziwana HF5001 Business. Business Administration HF5410 Marketing. Distribution of products The value of reputations has come to diffuse corporate diligence since the scandals at Enron, WorldCom and Qwest Communications. Aside from losing citizen‟s money, the companies lost its elusive asset namely the public trust. Hence corporate social responsibility (CSR) is increasingly becoming the tool to build the image of the corporation. That denotes building corporate eminence by ensuring superiority products and services, inspiring social accountability by exerting in an overt and lucid fashion, and avail best management practices through profuse and conscientious communication with employees, and proffer congruous training and development. CSR can link the enterprise and brand; therefore in the long run this relationship contributes to the society. The World Business Council for Sustainable Development elucidate CSR as the continuing devoir by business to demean oneself ethically and confer to economic progression while meliorate the preeminence of life of the workforce and their lineage as well as insular community and society at large. The intent of this paper is to delve into the praxis of CSR as a contrivance apprehension of a today‟s business organization. This concept paper proposes that strategic CSR is good for business and the nation and the paper advocates that marketing may take a leading role in imperative CSR exertion 2010 Conference or Workshop Item PeerReviewed application/pdf en http://irep.iium.edu.my/9014/1/CSR_Suzi.pdf Mohd. Israil, Khaliq Ahmad and Abd. Manaf, Noor Hazilah and Tahir, Suziwana (2010) CSR and marketing : two sides of the same coin. In: International Conference on Marketing (ic-MAR 2010), 23-24 June, 2010, Kuala Lumpur, Malaysia.
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English
topic	HF5001 Business. Business Administration HF5410 Marketing. Distribution of products
spellingShingle	HF5001 Business. Business Administration HF5410 Marketing. Distribution of products Mohd. Israil, Khaliq Ahmad Abd. Manaf, Noor Hazilah Tahir, Suziwana CSR and marketing : two sides of the same coin
description	The value of reputations has come to diffuse corporate diligence since the scandals at Enron, WorldCom and Qwest Communications. Aside from losing citizen‟s money, the companies lost its elusive asset namely the public trust. Hence corporate social responsibility (CSR) is increasingly becoming the tool to build the image of the corporation. That denotes building corporate eminence by ensuring superiority products and services, inspiring social accountability by exerting in an overt and lucid fashion, and avail best management practices through profuse and conscientious communication with employees, and proffer congruous training and development. CSR can link the enterprise and brand; therefore in the long run this relationship contributes to the society. The World Business Council for Sustainable Development elucidate CSR as the continuing devoir by business to demean oneself ethically and confer to economic progression while meliorate the preeminence of life of the workforce and their lineage as well as insular community and society at large. The intent of this paper is to delve into the praxis of CSR as a contrivance apprehension of a today‟s business organization. This concept paper proposes that strategic CSR is good for business and the nation and the paper advocates that marketing may take a leading role in imperative CSR exertion
format	Conference or Workshop Item
author	Mohd. Israil, Khaliq Ahmad Abd. Manaf, Noor Hazilah Tahir, Suziwana
author_facet	Mohd. Israil, Khaliq Ahmad Abd. Manaf, Noor Hazilah Tahir, Suziwana
author_sort	Mohd. Israil, Khaliq Ahmad
title	CSR and marketing : two sides of the same coin
title_short	CSR and marketing : two sides of the same coin
title_full	CSR and marketing : two sides of the same coin
title_fullStr	CSR and marketing : two sides of the same coin
title_full_unstemmed	CSR and marketing : two sides of the same coin
title_sort	csr and marketing : two sides of the same coin
publishDate	2010
url	http://irep.iium.edu.my/9014/ http://irep.iium.edu.my/9014/1/CSR_Suzi.pdf
first_indexed	2023-09-18T20:18:47Z
last_indexed	2023-09-18T20:18:47Z
_version_	1777407966992924672

CSR and marketing : two sides of the same coin

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