Global Scaling Up Handwashing Project : Involving Men in Handwashing Behavior Change Interventions in Senegal
Launched in December 2006, the Water and Sanitation Program (WSP) Global Scaling up Handwashing Project has been implemented by local and National governments in Peru, Senegal, Tanzania, and Vietnam, with technical support from WSP. A central compo...
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| Format: | Brief |
| Language: | English |
| Published: |
Washington, DC
2012
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| Online Access: | http://documents.worldbank.org/curated/en/2010/06/12840649/senegal-global-scaling-up-handwashing-project-involving-men-handwashing-behavior-change-interventions http://hdl.handle.net/10986/11699 |
| Summary: | Launched in December 2006, the Water and
Sanitation Program (WSP) Global Scaling up Handwashing
Project has been implemented by local and National
governments in Peru, Senegal, Tanzania, and Vietnam, with
technical support from WSP. A central component of the
handwashing project is the planning and implementation of an
integrated communications program that includes mass media
at national and local levels and community promotional
events, led by private firms skilled in experiential
marketing and advertising. In addition, interpersonal
communications at the household level is handled by
fieldworkers (called relays in Senegal) who have previously
worked on other public health issues such as family
planning, nutrition, and HIV/AIDS prevention. The main
responsibility of the relays is to reach out to the
households and convince mothers to set up designated areas
for handwashing (i.e., handwashing stations) to provide
convenient access to soap and water when and where needed. |
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