The Role of Information, Education and Communication in the Malawi Social Action Fund
The note looks at the strategy of the Malawi Social Action Fund (MASAF) in linking the roles of information, education, and communication (IEC), designed through a process known as "systematic client consultations" which involved nongover...
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| Format: | Brief |
| Language: | English |
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World Bank, Washington, DC
2012
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| Online Access: | http://documents.worldbank.org/curated/en/2001/12/1775795/role-information-education-communication-malawi-social-action-fund http://hdl.handle.net/10986/11833 |
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okr-10986-118332021-04-23T14:02:57Z The Role of Information, Education and Communication in the Malawi Social Action Fund Chibwana, Bridget Mohan, Prasad INFORMATION TECHNOLOGY COMMUNICATION TECHNOLOGY EDUCATION DELIVERY SOCIAL FUNDS CONSULTATIONS WITH MEMBERS CLIENT SERVICES NONGOVERNMENTAL ORGANIZATIONS LOCAL OFFICIALS DONOR PARTICIPATION PUBLIC AWARENESS PROGRAM PLANNING COMMUNITY-BASED METHOD STAKEHOLDER PARTICIPATION INFORMATION DISSEMINATION ACCOUNTABILITY ADVERTISEMENTS ADVERTISING BENEFICIARY ASSESSMENTS COMMUNITIES COMMUNITY DEMAND COMMUNITY PARTICIPATION COMMUNITY SUBPROJECTS ELITES EXTENSION FACILITATORS FIELD VISITS GENDER IEC INNOVATION INNOVATIONS INTERMEDIARIES INTERVIEWING INTERVIEWS LESSONS LEARNED LOCAL CAPACITY MANAGERS MEDIA NGOS PARTICIPATORY TECHNIQUES POSTERS PRIVATE SECTOR PROCUREMENT PUPILS RADIO RADIO PROGRAMS SOCIAL FUNDS TECHNICAL ASSISTANCE TRANSPARENCY The note looks at the strategy of the Malawi Social Action Fund (MASAF) in linking the roles of information, education, and communication (IEC), designed through a process known as "systematic client consultations" which involved nongovernmental organizations, communities, government officials, as well as donor participants. Given the budget for IEC activities was high, a public awareness campaign was launched early on, and follow-on programs reinforced the benefits from MASAF subprojects: it involves a two-way communication, where facilitators work intensively with the communities on identifying IEC needs, and gaps. Significant impacts of this free flow of information have been better working relationships between stakeholders, and improved trust among the various key players. Among the lessons learned, the importance for an IEC campaign to precede project implementation is reinforced, so as to inform, and shape opinion on project features, provided such communication initiative is followed up with a second wave of clarification, and by regular dissemination of project experiences, emphasizing the non-political, non-partisan nature of the project, enhancing responsiveness to community demands, and, highlighting adherence to publicly-stated norms. 2012-08-13T16:08:43Z 2012-08-13T16:08:43Z 2001-12 http://documents.worldbank.org/curated/en/2001/12/1775795/role-information-education-communication-malawi-social-action-fund Social Funds Innovations Updates. -- Vol. 1, no. 3(December 2001) http://hdl.handle.net/10986/11833 English Social Funds Innovation Updates; Vol. 1, No. 3 CC BY 3.0 IGO http://creativecommons.org/licenses/by/3.0/igo/ World Bank World Bank, Washington, DC Publications & Research :: Brief Publications & Research Africa Malawi |
| repository_type |
Digital Repository |
| institution_category |
Foreign Institution |
| institution |
Digital Repositories |
| building |
World Bank Open Knowledge Repository |
| collection |
World Bank |
| language |
English |
| topic |
INFORMATION TECHNOLOGY COMMUNICATION TECHNOLOGY EDUCATION DELIVERY SOCIAL FUNDS CONSULTATIONS WITH MEMBERS CLIENT SERVICES NONGOVERNMENTAL ORGANIZATIONS LOCAL OFFICIALS DONOR PARTICIPATION PUBLIC AWARENESS PROGRAM PLANNING COMMUNITY-BASED METHOD STAKEHOLDER PARTICIPATION INFORMATION DISSEMINATION ACCOUNTABILITY ADVERTISEMENTS ADVERTISING BENEFICIARY ASSESSMENTS COMMUNITIES COMMUNITY DEMAND COMMUNITY PARTICIPATION COMMUNITY SUBPROJECTS ELITES EXTENSION FACILITATORS FIELD VISITS GENDER IEC INNOVATION INNOVATIONS INTERMEDIARIES INTERVIEWING INTERVIEWS LESSONS LEARNED LOCAL CAPACITY MANAGERS MEDIA NGOS PARTICIPATORY TECHNIQUES POSTERS PRIVATE SECTOR PROCUREMENT PUPILS RADIO RADIO PROGRAMS SOCIAL FUNDS TECHNICAL ASSISTANCE TRANSPARENCY |
| spellingShingle |
INFORMATION TECHNOLOGY COMMUNICATION TECHNOLOGY EDUCATION DELIVERY SOCIAL FUNDS CONSULTATIONS WITH MEMBERS CLIENT SERVICES NONGOVERNMENTAL ORGANIZATIONS LOCAL OFFICIALS DONOR PARTICIPATION PUBLIC AWARENESS PROGRAM PLANNING COMMUNITY-BASED METHOD STAKEHOLDER PARTICIPATION INFORMATION DISSEMINATION ACCOUNTABILITY ADVERTISEMENTS ADVERTISING BENEFICIARY ASSESSMENTS COMMUNITIES COMMUNITY DEMAND COMMUNITY PARTICIPATION COMMUNITY SUBPROJECTS ELITES EXTENSION FACILITATORS FIELD VISITS GENDER IEC INNOVATION INNOVATIONS INTERMEDIARIES INTERVIEWING INTERVIEWS LESSONS LEARNED LOCAL CAPACITY MANAGERS MEDIA NGOS PARTICIPATORY TECHNIQUES POSTERS PRIVATE SECTOR PROCUREMENT PUPILS RADIO RADIO PROGRAMS SOCIAL FUNDS TECHNICAL ASSISTANCE TRANSPARENCY Chibwana, Bridget Mohan, Prasad The Role of Information, Education and Communication in the Malawi Social Action Fund |
| geographic_facet |
Africa Malawi |
| relation |
Social Funds Innovation Updates; Vol. 1, No. 3 |
| description |
The note looks at the strategy of the
Malawi Social Action Fund (MASAF) in linking the roles of
information, education, and communication (IEC), designed
through a process known as "systematic client
consultations" which involved nongovernmental
organizations, communities, government officials, as well as
donor participants. Given the budget for IEC activities was
high, a public awareness campaign was launched early on, and
follow-on programs reinforced the benefits from MASAF
subprojects: it involves a two-way communication, where
facilitators work intensively with the communities on
identifying IEC needs, and gaps. Significant impacts of this
free flow of information have been better working
relationships between stakeholders, and improved trust among
the various key players. Among the lessons learned, the
importance for an IEC campaign to precede project
implementation is reinforced, so as to inform, and shape
opinion on project features, provided such communication
initiative is followed up with a second wave of
clarification, and by regular dissemination of project
experiences, emphasizing the non-political, non-partisan
nature of the project, enhancing responsiveness to community
demands, and, highlighting adherence to publicly-stated norms. |
| format |
Publications & Research :: Brief |
| author |
Chibwana, Bridget Mohan, Prasad |
| author_facet |
Chibwana, Bridget Mohan, Prasad |
| author_sort |
Chibwana, Bridget |
| title |
The Role of Information, Education and Communication in the Malawi Social Action Fund |
| title_short |
The Role of Information, Education and Communication in the Malawi Social Action Fund |
| title_full |
The Role of Information, Education and Communication in the Malawi Social Action Fund |
| title_fullStr |
The Role of Information, Education and Communication in the Malawi Social Action Fund |
| title_full_unstemmed |
The Role of Information, Education and Communication in the Malawi Social Action Fund |
| title_sort |
role of information, education and communication in the malawi social action fund |
| publisher |
World Bank, Washington, DC |
| publishDate |
2012 |
| url |
http://documents.worldbank.org/curated/en/2001/12/1775795/role-information-education-communication-malawi-social-action-fund http://hdl.handle.net/10986/11833 |
| _version_ |
1764418157393477632 |