(Ineffective) Messages to Encourage Recycling : Evidence from a Randomized Evaluation in Peru
There is growing interest in using messaging to drive prosocial behaviors, which contribute to investment in public goods. The authors worked with a leading nongovernmental organization in Peru to randomize nine different prorecycling messages that...
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| Format: | Policy Research Working Paper |
| Language: | English en_US |
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World Bank, Washington, DC
2013
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| Online Access: | http://documents.worldbank.org/curated/en/2013/07/18051725/ineffective-messages-encourage-recycling-evidence-randomized-evaluation-peru http://hdl.handle.net/10986/15906 |
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okr-10986-159062021-04-23T14:03:26Z (Ineffective) Messages to Encourage Recycling : Evidence from a Randomized Evaluation in Peru Chong, Alberto Karlan, Dean Shapiro, Jeremy Zinman, Jonathan ADVERTISING BEHAVIORS BEST PRACTICES BUSINESSES CAPACITY BUILDING CELL PHONE CELL PHONES CELLPHONE COLLABORATION COMMUNITIES CONSUMER AFFAIRS CURRENCY CONVERSION DATA COLLECTION DEMOGRAPHIC INFORMATION DEVELOPING COUNTRY CONTEXT DISCUSSION DISCUSSIONS DISTRICTS ECONOMIC GROWTH ECONOMIC SITUATION ECONOMICS ELECTRICITY ENVIRONMENTAL ENVIRONMENTAL BENEFITS ENVIRONMENTAL CONSERVATION ENVIRONMENTAL ISSUES ENVIRONMENTAL PROBLEMS ENVIRONMENTAL PROTECTION EQUALITY EXPENDITURES EXPERIMENTATION GAS HOMES HOTELS HOUSEHOLDS HOUSES IDEAS IDENTITY INNOVATIONS INTERVENTION INTERVENTIONS JA LEADING MARKETING MATERIAL MISSING VALUE NEIGHBORHOOD NEIGHBORHOODS OPEN ACCESS PDF PHONE NUMBER PHONE NUMBERS POLLUTION PROJECT MANAGEMENT PUBLIC GOODS RECYCLING RESULT RESULTS SERVICE PROVIDER SOCIAL DEVELOPMENT SOCIAL FORCES TECHNICAL ASSISTANCE URBAN AREA VARIETY WASTE DISPOSAL WASTE MANAGEMENT WASTE RECYCLING WEB social messaging There is growing interest in using messaging to drive prosocial behaviors, which contribute to investment in public goods. The authors worked with a leading nongovernmental organization in Peru to randomize nine different prorecycling messages that were crafted on the basis of best practices, prior evidence, and theories of behavioral change. Different variants emphasized information on environmental or social benefits, social comparisons, social sanctions, authority, and reminders. None of the messages had significant effects on recycling behavior. However, reducing the cost of ongoing participation by providing a recycling bin significantly increased recycling among enrolled households. 2013-09-27T18:15:57Z 2013-09-27T18:15:57Z 2013-07 http://documents.worldbank.org/curated/en/2013/07/18051725/ineffective-messages-encourage-recycling-evidence-randomized-evaluation-peru http://hdl.handle.net/10986/15906 English en_US Policy Research Working Paper;No. 6548 CC BY 3.0 IGO http://creativecommons.org/licenses/by/3.0/igo/ World Bank World Bank, Washington, DC Publications & Research :: Policy Research Working Paper Publications & Research Latin America & Caribbean Peru |
| repository_type |
Digital Repository |
| institution_category |
Foreign Institution |
| institution |
Digital Repositories |
| building |
World Bank Open Knowledge Repository |
| collection |
World Bank |
| language |
English en_US |
| topic |
ADVERTISING BEHAVIORS BEST PRACTICES BUSINESSES CAPACITY BUILDING CELL PHONE CELL PHONES CELLPHONE COLLABORATION COMMUNITIES CONSUMER AFFAIRS CURRENCY CONVERSION DATA COLLECTION DEMOGRAPHIC INFORMATION DEVELOPING COUNTRY CONTEXT DISCUSSION DISCUSSIONS DISTRICTS ECONOMIC GROWTH ECONOMIC SITUATION ECONOMICS ELECTRICITY ENVIRONMENTAL ENVIRONMENTAL BENEFITS ENVIRONMENTAL CONSERVATION ENVIRONMENTAL ISSUES ENVIRONMENTAL PROBLEMS ENVIRONMENTAL PROTECTION EQUALITY EXPENDITURES EXPERIMENTATION GAS HOMES HOTELS HOUSEHOLDS HOUSES IDEAS IDENTITY INNOVATIONS INTERVENTION INTERVENTIONS JA LEADING MARKETING MATERIAL MISSING VALUE NEIGHBORHOOD NEIGHBORHOODS OPEN ACCESS PHONE NUMBER PHONE NUMBERS POLLUTION PROJECT MANAGEMENT PUBLIC GOODS RECYCLING RESULT RESULTS SERVICE PROVIDER SOCIAL DEVELOPMENT SOCIAL FORCES TECHNICAL ASSISTANCE URBAN AREA VARIETY WASTE DISPOSAL WASTE MANAGEMENT WASTE RECYCLING WEB social messaging |
| spellingShingle |
ADVERTISING BEHAVIORS BEST PRACTICES BUSINESSES CAPACITY BUILDING CELL PHONE CELL PHONES CELLPHONE COLLABORATION COMMUNITIES CONSUMER AFFAIRS CURRENCY CONVERSION DATA COLLECTION DEMOGRAPHIC INFORMATION DEVELOPING COUNTRY CONTEXT DISCUSSION DISCUSSIONS DISTRICTS ECONOMIC GROWTH ECONOMIC SITUATION ECONOMICS ELECTRICITY ENVIRONMENTAL ENVIRONMENTAL BENEFITS ENVIRONMENTAL CONSERVATION ENVIRONMENTAL ISSUES ENVIRONMENTAL PROBLEMS ENVIRONMENTAL PROTECTION EQUALITY EXPENDITURES EXPERIMENTATION GAS HOMES HOTELS HOUSEHOLDS HOUSES IDEAS IDENTITY INNOVATIONS INTERVENTION INTERVENTIONS JA LEADING MARKETING MATERIAL MISSING VALUE NEIGHBORHOOD NEIGHBORHOODS OPEN ACCESS PHONE NUMBER PHONE NUMBERS POLLUTION PROJECT MANAGEMENT PUBLIC GOODS RECYCLING RESULT RESULTS SERVICE PROVIDER SOCIAL DEVELOPMENT SOCIAL FORCES TECHNICAL ASSISTANCE URBAN AREA VARIETY WASTE DISPOSAL WASTE MANAGEMENT WASTE RECYCLING WEB social messaging Chong, Alberto Karlan, Dean Shapiro, Jeremy Zinman, Jonathan (Ineffective) Messages to Encourage Recycling : Evidence from a Randomized Evaluation in Peru |
| geographic_facet |
Latin America & Caribbean Peru |
| relation |
Policy Research Working Paper;No. 6548 |
| description |
There is growing interest in using
messaging to drive prosocial behaviors, which contribute to
investment in public goods. The authors worked with a
leading nongovernmental organization in Peru to randomize
nine different prorecycling messages that were crafted on
the basis of best practices, prior evidence, and theories of
behavioral change. Different variants emphasized information
on environmental or social benefits, social comparisons,
social sanctions, authority, and reminders. None of the
messages had significant effects on recycling behavior.
However, reducing the cost of ongoing participation by
providing a recycling bin significantly increased recycling
among enrolled households. |
| format |
Publications & Research :: Policy Research Working Paper |
| author |
Chong, Alberto Karlan, Dean Shapiro, Jeremy Zinman, Jonathan |
| author_facet |
Chong, Alberto Karlan, Dean Shapiro, Jeremy Zinman, Jonathan |
| author_sort |
Chong, Alberto |
| title |
(Ineffective) Messages to Encourage Recycling : Evidence from a Randomized Evaluation in Peru |
| title_short |
(Ineffective) Messages to Encourage Recycling : Evidence from a Randomized Evaluation in Peru |
| title_full |
(Ineffective) Messages to Encourage Recycling : Evidence from a Randomized Evaluation in Peru |
| title_fullStr |
(Ineffective) Messages to Encourage Recycling : Evidence from a Randomized Evaluation in Peru |
| title_full_unstemmed |
(Ineffective) Messages to Encourage Recycling : Evidence from a Randomized Evaluation in Peru |
| title_sort |
(ineffective) messages to encourage recycling : evidence from a randomized evaluation in peru |
| publisher |
World Bank, Washington, DC |
| publishDate |
2013 |
| url |
http://documents.worldbank.org/curated/en/2013/07/18051725/ineffective-messages-encourage-recycling-evidence-randomized-evaluation-peru http://hdl.handle.net/10986/15906 |
| _version_ |
1764431921052385280 |