Travel Channel Meets Discovery Channel or How Tourism Can Encourage Better Export Performance and Diversification in Nepal

Entering and successfully surviving in export markets is a costly process for firms. The process involves learning about the existence of foreign demand, "discovering" production costs of exportable goods, building up reputation, succeedi...

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Main Authors:	Reis, José Guilherme, Varela, Gonzalo
Format:	Policy Research Working Paper
Language:	English en_US
Published:	World Bank, Washington, DC 2014
Subjects:	ADVERTISING ART BRAND CERTIFICATION CERTIFICATION PROCESSES CERTIFICATION SYSTEMS COMPETITIVE PRESSURES CONSUMER PRICE CONSUMER PRICE INDEX CONSUMERS COUNTRY OF ORIGIN DEBT DESTINATIONS DEVELOPMENT ECONOMICS DEVELOPMENT POLICY DISTRIBUTION OF INCOME DOMESTIC PRODUCERS DOMESTIC SALES ECONOMIC PERFORMANCE ECONOMIC POLICY ECONOMIC RESEARCH ECONOMICS LITERATURE EUROPEAN TOURISTS EXHIBITION EXHIBITIONS EXPENDITURE EXPENDITURES EXPORT BASKET EXPORT DIVERSIFICATION EXPORT GROWTH EXPORT MARKETS EXPORT PATTERNS EXPORT PERFORMANCE EXPORT PRODUCTS EXPORT PROMOTION EXPORT PROMOTION AGENCIES EXPORT SUPPLY EXPORTABLE GOODS EXPORTERS EXPORTS FOREIGN MARKET FOREIGN MARKETS GDP GDP DEFLATOR GDP PER CAPITA GLOBAL MARKETPLACE GROWTH THEORY HOTEL CHAINS HOTELS IMPORTS INFLATION INTERNATIONAL HOTEL INTERNATIONAL MARKET INTERNATIONAL TOURISM INTERNATIONAL TOURISTS INTERNATIONAL TRADE LIQUIDITY MARKET FAILURE MARKETING MARKETPLACE MERCHANDISE MERCHANDISE EXPORT MERCHANDISE EXPORTS MULTIPLIER EFFECTS NUMBER OF TOURISTS POSITIVE EFFECTS PRODUCTION COSTS PURCHASING PURCHASING POWER REAL EXCHANGE RATE RESEARCH CENTER SUBSTITUTES SUPPLY FUNCTION TOURISM TOURISM INDUSTRY TOURISM MARKET TOURISM PROMOTION TOURISM TRADE TOURIST TOURIST PRODUCT TOURIST SERVICES TRADE FAIR TRADE FAIRS TRADE IN GOODS TRADE INTEGRATION TRADE OPPORTUNITIES TRADE PATTERNS TRADEMARK TRANSPORT COSTS VALUE OF EXPORTS VARIABLE COSTS WORLD TRADE
Online Access:	http://documents.worldbank.org/curated/en/2013/10/18424358/travel-channel-meets-discovery-channel-or-tourism-can-encourage-better-export-performance-diversification-nepal http://hdl.handle.net/10986/16884

id	okr-10986-16884
recordtype	oai_dc
spelling	okr-10986-168842021-04-23T14:03:32Z Travel Channel Meets Discovery Channel or How Tourism Can Encourage Better Export Performance and Diversification in Nepal Reis, José Guilherme Varela, Gonzalo ADVERTISING ART BRAND CERTIFICATION CERTIFICATION PROCESSES CERTIFICATION SYSTEMS COMPETITIVE PRESSURES CONSUMER PRICE CONSUMER PRICE INDEX CONSUMERS COUNTRY OF ORIGIN DEBT DESTINATIONS DEVELOPMENT ECONOMICS DEVELOPMENT POLICY DISTRIBUTION OF INCOME DOMESTIC PRODUCERS DOMESTIC SALES ECONOMIC PERFORMANCE ECONOMIC POLICY ECONOMIC RESEARCH ECONOMICS LITERATURE EUROPEAN TOURISTS EXHIBITION EXHIBITIONS EXPENDITURE EXPENDITURES EXPORT BASKET EXPORT DIVERSIFICATION EXPORT GROWTH EXPORT MARKETS EXPORT PATTERNS EXPORT PERFORMANCE EXPORT PRODUCTS EXPORT PROMOTION EXPORT PROMOTION AGENCIES EXPORT SUPPLY EXPORTABLE GOODS EXPORTERS EXPORTS FOREIGN MARKET FOREIGN MARKETS GDP GDP DEFLATOR GDP PER CAPITA GLOBAL MARKETPLACE GROWTH THEORY HOTEL CHAINS HOTELS IMPORTS INFLATION INTERNATIONAL HOTEL INTERNATIONAL MARKET INTERNATIONAL TOURISM INTERNATIONAL TOURISTS INTERNATIONAL TRADE LIQUIDITY MARKET FAILURE MARKETING MARKETPLACE MERCHANDISE MERCHANDISE EXPORT MERCHANDISE EXPORTS MULTIPLIER EFFECTS NUMBER OF TOURISTS POSITIVE EFFECTS PRODUCTION COSTS PURCHASING PURCHASING POWER REAL EXCHANGE RATE RESEARCH CENTER SUBSTITUTES SUPPLY FUNCTION TOURISM TOURISM INDUSTRY TOURISM MARKET TOURISM PROMOTION TOURISM TRADE TOURIST TOURIST PRODUCT TOURIST SERVICES TRADE FAIR TRADE FAIRS TRADE IN GOODS TRADE INTEGRATION TRADE OPPORTUNITIES TRADE PATTERNS TRADEMARK TRANSPORT COSTS VALUE OF EXPORTS VARIABLE COSTS WORLD TRADE Entering and successfully surviving in export markets is a costly process for firms. The process involves learning about the existence of foreign demand, "discovering" production costs of exportable goods, building up reputation, succeeding in product branding to reduce competitive pressures and to be constantly upgrading quality standards to better serve demanding international clients, and remaining competitive vis-à-vis other players in the global marketplace. This paper argues that tourism can help alleviate some of these costs by providing a relatively inexpensive platform for cost-discovery and by acting as a low-cost "in-house" trade fair, accessible to all domestic producers. The analysis combines product-level data on world and Nepal's exports (both for goods that are related and unrelated to tourism) with Nepalese data on tourist inflows and expenditures and macro indicators on relative prices. For tourism-related goods, the analysis reveals a positive association between tourist inflows from given destinations and their expenditures, with future merchandise exports to those destinations. Instead, for goods a priori unrelated to tourism, the data reveal no connection between tourism flows and future exports. The results suggest spillovers from tourism into merchandise export performance and diversification and would imply that there are gains from cooperation between tourism and export promotion agencies. 2014-02-04T19:58:43Z 2014-02-04T19:58:43Z 2013-10 http://documents.worldbank.org/curated/en/2013/10/18424358/travel-channel-meets-discovery-channel-or-tourism-can-encourage-better-export-performance-diversification-nepal http://hdl.handle.net/10986/16884 English en_US Policy Research Working Paper;No. 6669 CC BY 3.0 IGO http://creativecommons.org/licenses/by/3.0/igo/ World Bank World Bank, Washington, DC Publications & Research :: Policy Research Working Paper Publications & Research South Asia Nepal
repository_type	Digital Repository
institution_category	Foreign Institution
institution	Digital Repositories
building	World Bank Open Knowledge Repository
collection	World Bank
language	English en_US
topic	ADVERTISING ART BRAND CERTIFICATION CERTIFICATION PROCESSES CERTIFICATION SYSTEMS COMPETITIVE PRESSURES CONSUMER PRICE CONSUMER PRICE INDEX CONSUMERS COUNTRY OF ORIGIN DEBT DESTINATIONS DEVELOPMENT ECONOMICS DEVELOPMENT POLICY DISTRIBUTION OF INCOME DOMESTIC PRODUCERS DOMESTIC SALES ECONOMIC PERFORMANCE ECONOMIC POLICY ECONOMIC RESEARCH ECONOMICS LITERATURE EUROPEAN TOURISTS EXHIBITION EXHIBITIONS EXPENDITURE EXPENDITURES EXPORT BASKET EXPORT DIVERSIFICATION EXPORT GROWTH EXPORT MARKETS EXPORT PATTERNS EXPORT PERFORMANCE EXPORT PRODUCTS EXPORT PROMOTION EXPORT PROMOTION AGENCIES EXPORT SUPPLY EXPORTABLE GOODS EXPORTERS EXPORTS FOREIGN MARKET FOREIGN MARKETS GDP GDP DEFLATOR GDP PER CAPITA GLOBAL MARKETPLACE GROWTH THEORY HOTEL CHAINS HOTELS IMPORTS INFLATION INTERNATIONAL HOTEL INTERNATIONAL MARKET INTERNATIONAL TOURISM INTERNATIONAL TOURISTS INTERNATIONAL TRADE LIQUIDITY MARKET FAILURE MARKETING MARKETPLACE MERCHANDISE MERCHANDISE EXPORT MERCHANDISE EXPORTS MULTIPLIER EFFECTS NUMBER OF TOURISTS POSITIVE EFFECTS PRODUCTION COSTS PURCHASING PURCHASING POWER REAL EXCHANGE RATE RESEARCH CENTER SUBSTITUTES SUPPLY FUNCTION TOURISM TOURISM INDUSTRY TOURISM MARKET TOURISM PROMOTION TOURISM TRADE TOURIST TOURIST PRODUCT TOURIST SERVICES TRADE FAIR TRADE FAIRS TRADE IN GOODS TRADE INTEGRATION TRADE OPPORTUNITIES TRADE PATTERNS TRADEMARK TRANSPORT COSTS VALUE OF EXPORTS VARIABLE COSTS WORLD TRADE
spellingShingle	ADVERTISING ART BRAND CERTIFICATION CERTIFICATION PROCESSES CERTIFICATION SYSTEMS COMPETITIVE PRESSURES CONSUMER PRICE CONSUMER PRICE INDEX CONSUMERS COUNTRY OF ORIGIN DEBT DESTINATIONS DEVELOPMENT ECONOMICS DEVELOPMENT POLICY DISTRIBUTION OF INCOME DOMESTIC PRODUCERS DOMESTIC SALES ECONOMIC PERFORMANCE ECONOMIC POLICY ECONOMIC RESEARCH ECONOMICS LITERATURE EUROPEAN TOURISTS EXHIBITION EXHIBITIONS EXPENDITURE EXPENDITURES EXPORT BASKET EXPORT DIVERSIFICATION EXPORT GROWTH EXPORT MARKETS EXPORT PATTERNS EXPORT PERFORMANCE EXPORT PRODUCTS EXPORT PROMOTION EXPORT PROMOTION AGENCIES EXPORT SUPPLY EXPORTABLE GOODS EXPORTERS EXPORTS FOREIGN MARKET FOREIGN MARKETS GDP GDP DEFLATOR GDP PER CAPITA GLOBAL MARKETPLACE GROWTH THEORY HOTEL CHAINS HOTELS IMPORTS INFLATION INTERNATIONAL HOTEL INTERNATIONAL MARKET INTERNATIONAL TOURISM INTERNATIONAL TOURISTS INTERNATIONAL TRADE LIQUIDITY MARKET FAILURE MARKETING MARKETPLACE MERCHANDISE MERCHANDISE EXPORT MERCHANDISE EXPORTS MULTIPLIER EFFECTS NUMBER OF TOURISTS POSITIVE EFFECTS PRODUCTION COSTS PURCHASING PURCHASING POWER REAL EXCHANGE RATE RESEARCH CENTER SUBSTITUTES SUPPLY FUNCTION TOURISM TOURISM INDUSTRY TOURISM MARKET TOURISM PROMOTION TOURISM TRADE TOURIST TOURIST PRODUCT TOURIST SERVICES TRADE FAIR TRADE FAIRS TRADE IN GOODS TRADE INTEGRATION TRADE OPPORTUNITIES TRADE PATTERNS TRADEMARK TRANSPORT COSTS VALUE OF EXPORTS VARIABLE COSTS WORLD TRADE Reis, José Guilherme Varela, Gonzalo Travel Channel Meets Discovery Channel or How Tourism Can Encourage Better Export Performance and Diversification in Nepal
geographic_facet	South Asia Nepal
relation	Policy Research Working Paper;No. 6669
description	Entering and successfully surviving in export markets is a costly process for firms. The process involves learning about the existence of foreign demand, "discovering" production costs of exportable goods, building up reputation, succeeding in product branding to reduce competitive pressures and to be constantly upgrading quality standards to better serve demanding international clients, and remaining competitive vis-à-vis other players in the global marketplace. This paper argues that tourism can help alleviate some of these costs by providing a relatively inexpensive platform for cost-discovery and by acting as a low-cost "in-house" trade fair, accessible to all domestic producers. The analysis combines product-level data on world and Nepal's exports (both for goods that are related and unrelated to tourism) with Nepalese data on tourist inflows and expenditures and macro indicators on relative prices. For tourism-related goods, the analysis reveals a positive association between tourist inflows from given destinations and their expenditures, with future merchandise exports to those destinations. Instead, for goods a priori unrelated to tourism, the data reveal no connection between tourism flows and future exports. The results suggest spillovers from tourism into merchandise export performance and diversification and would imply that there are gains from cooperation between tourism and export promotion agencies.
format	Publications & Research :: Policy Research Working Paper
author	Reis, José Guilherme Varela, Gonzalo
author_facet	Reis, José Guilherme Varela, Gonzalo
author_sort	Reis, José Guilherme
title	Travel Channel Meets Discovery Channel or How Tourism Can Encourage Better Export Performance and Diversification in Nepal
title_short	Travel Channel Meets Discovery Channel or How Tourism Can Encourage Better Export Performance and Diversification in Nepal
title_full	Travel Channel Meets Discovery Channel or How Tourism Can Encourage Better Export Performance and Diversification in Nepal
title_fullStr	Travel Channel Meets Discovery Channel or How Tourism Can Encourage Better Export Performance and Diversification in Nepal
title_full_unstemmed	Travel Channel Meets Discovery Channel or How Tourism Can Encourage Better Export Performance and Diversification in Nepal
title_sort	travel channel meets discovery channel or how tourism can encourage better export performance and diversification in nepal
publisher	World Bank, Washington, DC
publishDate	2014
url	http://documents.worldbank.org/curated/en/2013/10/18424358/travel-channel-meets-discovery-channel-or-tourism-can-encourage-better-export-performance-diversification-nepal http://hdl.handle.net/10986/16884
_version_	1764434804405698560

Travel Channel Meets Discovery Channel or How Tourism Can Encourage Better Export Performance and Diversification in Nepal

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