Customer-Centricity for Financial Inclusion

Every business depends on winning customer loyalty by providing value. This is also true when customers are from the base of the social and economic pyramid (BOP). Financial service providers who are serving or who want to serve this important cust...

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Bibliographic Details
Main Authors: Kilara, Tanaya, Rhyne, Elisabeth
Format: Brief
Language:English
en_US
Published: World Bank, Washington, DC 2014
Subjects:
Online Access:http://documents.worldbank.org/curated/en/2014/06/20234721/customer-centricity-financial-inclusion
http://hdl.handle.net/10986/20260

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