Mobile Applications for Agriculture and Rural Development
The dynamic growth of mobile communications technology is creating opportunities for economic growth, social empowerment, and grassroots innovation in developing countries. One of the areas with the greatest potential impact is in the contribution...
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| Format: | Report |
| Language: | English en_US |
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World Bank, Washington, DC
2015
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| Online Access: | http://documents.worldbank.org/curated/en/2015/05/24442715/mobile-applications-agriculture-rural-development http://hdl.handle.net/10986/21892 |
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okr-10986-21892 |
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oai_dc |
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Digital Repository |
| institution_category |
Foreign Institution |
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Digital Repositories |
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World Bank Open Knowledge Repository |
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World Bank |
| language |
English en_US |
| topic |
COMPUTING DEVICES MOBILE APPLICATIONS FINANCIAL SERVICES ENABLING ENVIRONMENTS EQUIPMENT CUSTOMER MATERIALS SEARCH INTERFACES GOVERNMENT FUNDING INFORMATION FLOWS VIDEO MONITORING ISP CONSULTANTS TRANSMISSION CAPACITY BUILDING STORAGE FACILITIES TRACEABILITY PRICE JOINT VENTURES CREDIT CARD MANAGEMENT SYSTEMS INFORMATION SYSTEMS PRODUCT DEVELOPMENT CASH FLOWS E-GOVERNMENT COMPUTER COMMUNICATIONS DATA ADVERTISING BUSINESS PARTNERS COMMERCE INFORMATION SERVICES CUSTOMIZATION TARGETS INTEGRATION SOLUTIONS MOBILE NETWORK CONTENT PROVIDERS FINANCIAL INSTITUTIONS BUSINESS SERVICES BUYERS INFORMATION SERVICE CONSULTANT WIRELESS DEVICES WEB PENETRATION RATE E-MARKETPLACE MATERIAL RFID EMPLOYMENT CREATION CAPITAL INVESTMENTS TRANSACTIONS PROJECT MANAGEMENT BROADCAST HUMAN CAPITAL MARKET POTENTIAL BUSINESS OPERATIONS INSPECTION PROCUREMENT BUSINESS PLAN GLOBAL MARKET FINANCIAL TRANSACTIONS PAYOUT IMPACT ASSESSMENTS SOFTWARE BEST PRACTICES CELLPHONE MARKET PRICES BUSINESS DEVELOPMENT MOBILE PHONE COMMUNICATIONS TECHNOLOGIES GPS ELECTRICITY SOFTWARE ARCHITECTURE RURAL ACCESS KNOWLEDGE WORKER NETWORKS CELLPHONES FRAMEWORK FOR DEVELOPMENT INFORMATION PROVIDERS GOVERNMENT ORGANIZATIONS PRIVATE SECTOR ELECTRONIC DATA SUPPLY CHAIN BROWSERS NEW MARKETS QUERIES INFORMATION PROVISION SOFTWARE APPLICATIONS RESULT MENUS ICT MANAGEMENT SERVICES SUPPLY CHAINS BUSINESS BUSINESSES PHONES COMMERCIAL BANKS TYPES OF USERS PERFORMANCE REVENUE MODEL FUNCTIONALITY FINANCIAL SUPPORT COMMUNICATION PRIVATE PARTNERSHIPS SOFTWARE DEVELOPMENT ONLINE BANKING COMMODITIES COMMUNICATION TECHNOLOGY PAYMENT SYSTEMS EGOVERNMENT SERVER MIDDLEMEN UNIVERSAL SERVICE FINANCIAL BENEFITS BUSINESS ACTIVITIES NEW MARKET DATA ENTRY CREDIT CARDS SUPERVISION MARKET RESEARCH INFORMATION SYSTEM RADIO STATIONS BUYER DATA RATES VALUE CHAIN MOBILE PHONE FINANCIAL RESOURCES CONSUMER GOODS PAYMENT SYSTEM INFORMATION JOINT VENTURE SUPPLY CHAIN INTEGRATION INFRASTRUCTURE DEVELOPMENT SUPPLY CHAIN OPERATIONS MENU E-MAIL MESSAGES BUSINESS MODELS MARKET INFORMATION BROADCASTS ENABLING ENVIRONMENT SATELLITE TELEVISION NEW TECHNOLOGIES QUERY INSTITUTIONS MARKET SEGMENT LINK COMPUTERS TELECOMMUNICATIONS PHONE NUMBER BUSINESS TO BUSINESS CELL PHONE MOBILE APPLICATION FINANCIAL ADMINISTRATION PRODUCTIVITY FINANCING PLANS MARKETING PRIVATE INVESTMENT AUTOMATION SERVICE PROVIDER LINKS PAYMENT METHODS INFORMATION NETWORK PAYOUTS DIGITAL TECHNOLOGIES CUSTOMER SERVICE PRIVATE SECTOR DEVELOPMENT E- GOVERNMENT CALL CENTER DATABASES EXPORT MARKET APPLICATION DEVELOPMENT MOBILE SERVICE APPLICATION PROGRAMMING RADIO DEBIT CARDS BROADBAND CAPABILITIES ADMINISTRATIVE COSTS TELEPHONE DIGITAL DIVIDE MARKET PRICE ACCESS TO INFORMATION GOVERNMENT SERVICES USERS PHONE TECHNOLOGY EGOVERNMENT PROJECTS TRANSACTION PROTOTYPES OPERATING SYSTEM SYSTEM DEVELOPMENT CUSTOMER LOYALTY COMPUTER SCIENCE FRAUD RESULTS INFORMATION DATABASE MOBILE SERVICES MOBILE NETWORKS UNIVERSAL ACCESS MOBILE COMMUNICATIONS PERSONAL DATA SECURITY FEATURES BROADBAND NETWORKS PRICE INFORMATION NICHE MARKET IMAGES MARKET SEGMENTS ADMINISTRATION GENERAL PUBLIC OPERATING SYSTEMS CELL PHONES MARKET SHARE SECURITY B2B NETWORK SOFTWARE SUITE CENTRAL SERVER INSPECTIONS TELECOM INNOVATION CERTIFICATES MOBILE PHONES PROFIT BUSINESS MODEL NUMBER OF USERS CUSTOMERS INTERFACE SEARCHES DATABASE PROFITS TIMELY ACCESS COMMUNICATIONS TECHNOLOGY TECHNOLOGIES BUSINESS PLANNING MULTIMEDIA COMMODITY INFORMATION INFRASTRUCTURE PRIVATE SECTORS TARGET PRICES USES INNOVATIONS USER TECHNICAL STANDARDS SERVICE PROVIDERS |
| spellingShingle |
COMPUTING DEVICES MOBILE APPLICATIONS FINANCIAL SERVICES ENABLING ENVIRONMENTS EQUIPMENT CUSTOMER MATERIALS SEARCH INTERFACES GOVERNMENT FUNDING INFORMATION FLOWS VIDEO MONITORING ISP CONSULTANTS TRANSMISSION CAPACITY BUILDING STORAGE FACILITIES TRACEABILITY PRICE JOINT VENTURES CREDIT CARD MANAGEMENT SYSTEMS INFORMATION SYSTEMS PRODUCT DEVELOPMENT CASH FLOWS E-GOVERNMENT COMPUTER COMMUNICATIONS DATA ADVERTISING BUSINESS PARTNERS COMMERCE INFORMATION SERVICES CUSTOMIZATION TARGETS INTEGRATION SOLUTIONS MOBILE NETWORK CONTENT PROVIDERS FINANCIAL INSTITUTIONS BUSINESS SERVICES BUYERS INFORMATION SERVICE CONSULTANT WIRELESS DEVICES WEB PENETRATION RATE E-MARKETPLACE MATERIAL RFID EMPLOYMENT CREATION CAPITAL INVESTMENTS TRANSACTIONS PROJECT MANAGEMENT BROADCAST HUMAN CAPITAL MARKET POTENTIAL BUSINESS OPERATIONS INSPECTION PROCUREMENT BUSINESS PLAN GLOBAL MARKET FINANCIAL TRANSACTIONS PAYOUT IMPACT ASSESSMENTS SOFTWARE BEST PRACTICES CELLPHONE MARKET PRICES BUSINESS DEVELOPMENT MOBILE PHONE COMMUNICATIONS TECHNOLOGIES GPS ELECTRICITY SOFTWARE ARCHITECTURE RURAL ACCESS KNOWLEDGE WORKER NETWORKS CELLPHONES FRAMEWORK FOR DEVELOPMENT INFORMATION PROVIDERS GOVERNMENT ORGANIZATIONS PRIVATE SECTOR ELECTRONIC DATA SUPPLY CHAIN BROWSERS NEW MARKETS QUERIES INFORMATION PROVISION SOFTWARE APPLICATIONS RESULT MENUS ICT MANAGEMENT SERVICES SUPPLY CHAINS BUSINESS BUSINESSES PHONES COMMERCIAL BANKS TYPES OF USERS PERFORMANCE REVENUE MODEL FUNCTIONALITY FINANCIAL SUPPORT COMMUNICATION PRIVATE PARTNERSHIPS SOFTWARE DEVELOPMENT ONLINE BANKING COMMODITIES COMMUNICATION TECHNOLOGY PAYMENT SYSTEMS EGOVERNMENT SERVER MIDDLEMEN UNIVERSAL SERVICE FINANCIAL BENEFITS BUSINESS ACTIVITIES NEW MARKET DATA ENTRY CREDIT CARDS SUPERVISION MARKET RESEARCH INFORMATION SYSTEM RADIO STATIONS BUYER DATA RATES VALUE CHAIN MOBILE PHONE FINANCIAL RESOURCES CONSUMER GOODS PAYMENT SYSTEM INFORMATION JOINT VENTURE SUPPLY CHAIN INTEGRATION INFRASTRUCTURE DEVELOPMENT SUPPLY CHAIN OPERATIONS MENU E-MAIL MESSAGES BUSINESS MODELS MARKET INFORMATION BROADCASTS ENABLING ENVIRONMENT SATELLITE TELEVISION NEW TECHNOLOGIES QUERY INSTITUTIONS MARKET SEGMENT LINK COMPUTERS TELECOMMUNICATIONS PHONE NUMBER BUSINESS TO BUSINESS CELL PHONE MOBILE APPLICATION FINANCIAL ADMINISTRATION PRODUCTIVITY FINANCING PLANS MARKETING PRIVATE INVESTMENT AUTOMATION SERVICE PROVIDER LINKS PAYMENT METHODS INFORMATION NETWORK PAYOUTS DIGITAL TECHNOLOGIES CUSTOMER SERVICE PRIVATE SECTOR DEVELOPMENT E- GOVERNMENT CALL CENTER DATABASES EXPORT MARKET APPLICATION DEVELOPMENT MOBILE SERVICE APPLICATION PROGRAMMING RADIO DEBIT CARDS BROADBAND CAPABILITIES ADMINISTRATIVE COSTS TELEPHONE DIGITAL DIVIDE MARKET PRICE ACCESS TO INFORMATION GOVERNMENT SERVICES USERS PHONE TECHNOLOGY EGOVERNMENT PROJECTS TRANSACTION PROTOTYPES OPERATING SYSTEM SYSTEM DEVELOPMENT CUSTOMER LOYALTY COMPUTER SCIENCE FRAUD RESULTS INFORMATION DATABASE MOBILE SERVICES MOBILE NETWORKS UNIVERSAL ACCESS MOBILE COMMUNICATIONS PERSONAL DATA SECURITY FEATURES BROADBAND NETWORKS PRICE INFORMATION NICHE MARKET IMAGES MARKET SEGMENTS ADMINISTRATION GENERAL PUBLIC OPERATING SYSTEMS CELL PHONES MARKET SHARE SECURITY B2B NETWORK SOFTWARE SUITE CENTRAL SERVER INSPECTIONS TELECOM INNOVATION CERTIFICATES MOBILE PHONES PROFIT BUSINESS MODEL NUMBER OF USERS CUSTOMERS INTERFACE SEARCHES DATABASE PROFITS TIMELY ACCESS COMMUNICATIONS TECHNOLOGY TECHNOLOGIES BUSINESS PLANNING MULTIMEDIA COMMODITY INFORMATION INFRASTRUCTURE PRIVATE SECTORS TARGET PRICES USES INNOVATIONS USER TECHNICAL STANDARDS SERVICE PROVIDERS Qiang, Christine Zhenwei Kuek, Siou Chew Dymond, Andrew Esselaar, Steve Mobile Applications for Agriculture and Rural Development |
| description |
The dynamic growth of mobile
communications technology is creating opportunities for
economic growth, social empowerment, and grassroots
innovation in developing countries. One of the areas with
the greatest potential impact is in the contribution that
mobile applications can make to agricultural and rural
development (ARD), by providing access to information,
markets, and services to millions of rural inhabitants. For
both agricultural supply and demand, mobile phones can
reduce waste, make delivery more efficient, and forge closer
links between farmers and consumers. This report provides
policymakers and development practitioners with a guide that
facilitates the development and deployment of mobile
applications for ARD. It also informs their understanding of
the key drivers for promoting such applications and services
in their countries. Using James Moore’s (1996) revised
definition of ecosystems: economic communities based on
interacting organizations and individuals the report
identifies a wide range of players in the ecosystem for
m-ARD apps, such as mobile network operators, m-app (mobile
applications) providers, content providers, and various
types of users. M-apps are software designed to take
advantage of mobile technology and can be developed for
technology besides mobile phones. But mobile phones have
many key advantages: affordability, wide ownership, voice
communications, and instant and convenient service delivery.
As a result, there has been a global explosion in the number
of m-apps, facilitated by the rapid evolution of mobile
networks and by the increasing functions and falling prices
of mobile handsets. M-apps are markedly different in
developing countries because they typically run on
second-generation (2G) phones rather than smartphones, which
are far more common in developed countries. The report
reviews country examples and extracts policy lessons and
good practices. It also presents detailed studies of cases
from Kenya, Philippines, and Sri Lanka, as well as
summarizes 92 case studies from Africa, Asia, and Latin
America. The goal is to provide a comprehensive
understanding of the development impact, ecosystem, and
business models for mobile applications in ARD. The report
is intended to complement the recent ICT in Agriculture
eSourcebook. One of the main findings is that an enabling
platform (or platforms) is probably the most important
factor for the development of m-ARD apps. Platforms can
facilitate interactions among ecosystem players, increase
access to users, provide technical standards, and
incorporate payment mechanisms. |
| format |
Report |
| author |
Qiang, Christine Zhenwei Kuek, Siou Chew Dymond, Andrew Esselaar, Steve |
| author_facet |
Qiang, Christine Zhenwei Kuek, Siou Chew Dymond, Andrew Esselaar, Steve |
| author_sort |
Qiang, Christine Zhenwei |
| title |
Mobile Applications for Agriculture and Rural Development |
| title_short |
Mobile Applications for Agriculture and Rural Development |
| title_full |
Mobile Applications for Agriculture and Rural Development |
| title_fullStr |
Mobile Applications for Agriculture and Rural Development |
| title_full_unstemmed |
Mobile Applications for Agriculture and Rural Development |
| title_sort |
mobile applications for agriculture and rural development |
| publisher |
World Bank, Washington, DC |
| publishDate |
2015 |
| url |
http://documents.worldbank.org/curated/en/2015/05/24442715/mobile-applications-agriculture-rural-development http://hdl.handle.net/10986/21892 |
| _version_ |
1764449686019637248 |
| spelling |
okr-10986-218922021-06-14T10:09:54Z Mobile Applications for Agriculture and Rural Development Qiang, Christine Zhenwei Kuek, Siou Chew Dymond, Andrew Esselaar, Steve COMPUTING DEVICES MOBILE APPLICATIONS FINANCIAL SERVICES ENABLING ENVIRONMENTS E-MAIL EQUIPMENT CUSTOMER MATERIALS SEARCH INTERFACES GOVERNMENT FUNDING INFORMATION FLOWS VIDEO MONITORING ISP CONSULTANTS TRANSMISSION CAPACITY BUILDING STORAGE FACILITIES TRACEABILITY PRICE JOINT VENTURES CREDIT CARD MANAGEMENT SYSTEMS INFORMATION SYSTEMS PRODUCT DEVELOPMENT CASH FLOWS E-GOVERNMENT COMPUTER COMMUNICATIONS DATA ADVERTISING BUSINESS PARTNERS COMMERCE INFORMATION SERVICES CUSTOMIZATION TARGETS INTEGRATION SOLUTIONS MOBILE NETWORK CONTENT PROVIDERS FINANCIAL INSTITUTIONS BUSINESS SERVICES BUYERS INFORMATION SERVICE CONSULTANT WIRELESS DEVICES WEB PENETRATION RATE E-MARKETPLACE MATERIAL RFID EMPLOYMENT CREATION CAPITAL INVESTMENTS TRANSACTIONS PROJECT MANAGEMENT BROADCAST HUMAN CAPITAL MARKET POTENTIAL BUSINESS OPERATIONS INSPECTION PROCUREMENT BUSINESS PLAN GLOBAL MARKET FINANCIAL TRANSACTIONS PAYOUT IMPACT ASSESSMENTS SOFTWARE BEST PRACTICES CELLPHONE MARKET PRICES BUSINESS DEVELOPMENT MOBILE PHONE COMMUNICATIONS TECHNOLOGIES GPS ELECTRICITY SOFTWARE ARCHITECTURE RURAL ACCESS KNOWLEDGE WORKER NETWORKS CELLPHONES FRAMEWORK FOR DEVELOPMENT INFORMATION PROVIDERS GOVERNMENT ORGANIZATIONS PRIVATE SECTOR EMAIL ELECTRONIC DATA SUPPLY CHAIN BROWSERS NEW MARKETS QUERIES INFORMATION PROVISION SOFTWARE APPLICATIONS RESULT MENUS ICT MANAGEMENT SERVICES SUPPLY CHAINS BUSINESS BUSINESSES PHONES COMMERCIAL BANKS TYPES OF USERS PERFORMANCE REVENUE MODEL FUNCTIONALITY FINANCIAL SUPPORT COMMUNICATION PRIVATE PARTNERSHIPS SOFTWARE DEVELOPMENT ONLINE BANKING COMMODITIES COMMUNICATION TECHNOLOGY PAYMENT SYSTEMS EGOVERNMENT SERVER MIDDLEMEN UNIVERSAL SERVICE FINANCIAL BENEFITS BUSINESS ACTIVITIES NEW MARKET DATA ENTRY CREDIT CARDS SUPERVISION MARKET RESEARCH INFORMATION SYSTEM RADIO STATIONS BUYER DATA RATES VALUE CHAIN MOBILE PHONE FINANCIAL RESOURCES CONSUMER GOODS PAYMENT SYSTEM INFORMATION JOINT VENTURE SUPPLY CHAIN INTEGRATION INFRASTRUCTURE DEVELOPMENT SUPPLY CHAIN OPERATIONS MENU E-MAIL MESSAGES BUSINESS MODELS MARKET INFORMATION BROADCASTS ENABLING ENVIRONMENT SATELLITE TELEVISION NEW TECHNOLOGIES QUERY INSTITUTIONS MARKET SEGMENT LINK COMPUTERS TELECOMMUNICATIONS PHONE NUMBER BUSINESS TO BUSINESS CELL PHONE MOBILE APPLICATION FINANCIAL ADMINISTRATION PRODUCTIVITY FINANCING PLANS MARKETING PRIVATE INVESTMENT AUTOMATION SERVICE PROVIDER LINKS PAYMENT METHODS INFORMATION NETWORK PAYOUTS DIGITAL TECHNOLOGIES CUSTOMER SERVICE PRIVATE SECTOR DEVELOPMENT E- GOVERNMENT CALL CENTER DATABASES EXPORT MARKET APPLICATION DEVELOPMENT MOBILE SERVICE APPLICATION PROGRAMMING RADIO DEBIT CARDS BROADBAND CAPABILITIES ADMINISTRATIVE COSTS TELEPHONE DIGITAL DIVIDE MARKET PRICE ACCESS TO INFORMATION GOVERNMENT SERVICES USERS PHONE TECHNOLOGY EGOVERNMENT PROJECTS TRANSACTION PROTOTYPES OPERATING SYSTEM SYSTEM DEVELOPMENT CUSTOMER LOYALTY COMPUTER SCIENCE FRAUD RESULTS INFORMATION DATABASE MOBILE SERVICES MOBILE NETWORKS UNIVERSAL ACCESS MOBILE COMMUNICATIONS PERSONAL DATA SECURITY FEATURES BROADBAND NETWORKS PRICE INFORMATION NICHE MARKET IMAGES MARKET SEGMENTS ADMINISTRATION GENERAL PUBLIC OPERATING SYSTEMS CELL PHONES MARKET SHARE SECURITY B2B NETWORK SOFTWARE SUITE CENTRAL SERVER INSPECTIONS TELECOM INNOVATION CERTIFICATES MOBILE PHONES PROFIT BUSINESS MODEL NUMBER OF USERS CUSTOMERS INTERFACE SEARCHES DATABASE PROFITS TIMELY ACCESS COMMUNICATIONS TECHNOLOGY TECHNOLOGIES BUSINESS PLANNING MULTIMEDIA COMMODITY INFORMATION INFRASTRUCTURE PRIVATE SECTORS TARGET PRICES USES INNOVATIONS USER TECHNICAL STANDARDS SERVICE PROVIDERS The dynamic growth of mobile communications technology is creating opportunities for economic growth, social empowerment, and grassroots innovation in developing countries. One of the areas with the greatest potential impact is in the contribution that mobile applications can make to agricultural and rural development (ARD), by providing access to information, markets, and services to millions of rural inhabitants. For both agricultural supply and demand, mobile phones can reduce waste, make delivery more efficient, and forge closer links between farmers and consumers. This report provides policymakers and development practitioners with a guide that facilitates the development and deployment of mobile applications for ARD. It also informs their understanding of the key drivers for promoting such applications and services in their countries. Using James Moore’s (1996) revised definition of ecosystems: economic communities based on interacting organizations and individuals the report identifies a wide range of players in the ecosystem for m-ARD apps, such as mobile network operators, m-app (mobile applications) providers, content providers, and various types of users. M-apps are software designed to take advantage of mobile technology and can be developed for technology besides mobile phones. But mobile phones have many key advantages: affordability, wide ownership, voice communications, and instant and convenient service delivery. As a result, there has been a global explosion in the number of m-apps, facilitated by the rapid evolution of mobile networks and by the increasing functions and falling prices of mobile handsets. M-apps are markedly different in developing countries because they typically run on second-generation (2G) phones rather than smartphones, which are far more common in developed countries. The report reviews country examples and extracts policy lessons and good practices. It also presents detailed studies of cases from Kenya, Philippines, and Sri Lanka, as well as summarizes 92 case studies from Africa, Asia, and Latin America. The goal is to provide a comprehensive understanding of the development impact, ecosystem, and business models for mobile applications in ARD. The report is intended to complement the recent ICT in Agriculture eSourcebook. One of the main findings is that an enabling platform (or platforms) is probably the most important factor for the development of m-ARD apps. Platforms can facilitate interactions among ecosystem players, increase access to users, provide technical standards, and incorporate payment mechanisms. 2015-05-19T15:24:27Z 2015-05-19T15:24:27Z 2012-05 Report http://documents.worldbank.org/curated/en/2015/05/24442715/mobile-applications-agriculture-rural-development http://hdl.handle.net/10986/21892 English en_US CC BY 3.0 IGO http://creativecommons.org/licenses/by/3.0/igo/ World Bank World Bank, Washington, DC Economic & Sector Work Economic & Sector Work :: Other Infrastructure Study |