Communication Research on Energy Efficiency in India : Communication Needs Assessment and Stakeholder Mapping
India is the world’s third largest consumer of energy. It is widely acknowledged that the role of energy efficiency (EE) in reducing India’s carbon dioxide emissions and improving energy security is critical. Achieving the overarching goal of incre...
| Main Authors: | , , , , , , |
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| Format: | Working Paper |
| Language: | English en_US |
| Published: |
World Bank, Washington, DC
2017
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| Subjects: | |
| Online Access: | http://documents.worldbank.org/curated/en/838051488949024692/Communication-research-on-energy-efficiency-in-India-communication-needs-assessment-and-stakeholder-mapping-prepared-for-the-World-Bank-energy-and-extractives-global-practice-South-AsiaRegion http://hdl.handle.net/10986/26315 |
| Summary: | India is the world’s third largest
consumer of energy. It is widely acknowledged that the role
of energy efficiency (EE) in reducing India’s carbon dioxide
emissions and improving energy security is critical.
Achieving the overarching goal of increasing EE in South
Asia would be enabled by a well-planned, professionally
executed public communication strategy and outreach program
with clear audience segmentation. As the first step towards
implementing a strategic communication program, the World
Bank commissioned an analysis of EE-related. communications
in India targeted towards various stakeholders and energy
consumers. This communication analysis, including mapping of
key stakeholders in the Indian EE communications landscape,
is part of the World Bank’s implemented program titled
‘scaling up the demand side energy efficiency business line
in South Asia’, and will inform a communications strategy
that aims to increase awareness and foster an enabling
policy and business environment for EE in India. The study
aims to understand the attitudes of the policymakers and
nodal agencies, EE implementers, and consumers (industries
and general public from various energy consuming sectors)
about EE, and gauge the various stakeholders’ informational
needs and preferred channels of information on EE issues. In
order to influence more energy efficient behaviors in India,
there is a need to examine what has worked in motivating new
behaviors, and what has not worked and why. The research
also aims to map various categories of stakeholders in the
EE landscape in India, which have an impact on identifying,
developing, designing, and implementing EE improvement
activities in all major energy consuming sectors, namely,
Industry, Transport, Agriculture, Commercial, and Residential. |
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