Building Commitment to Reform
through Strategic Communication : The Five Key Decisions

Building Commitment to Reform through Strategic Communication : The Five Key Decisions

This workbook gives the reader a management decision-making tool for developing a communication strategy that will support a proposed reform. This decision tool helps a reform project team focus its efforts by disciplining it to select only those...

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Bibliographic Details
Main Authors:	Cabanero-Verzosa, Cecilia, Garcia, Helen R.
Format:	Publication
Language:	English
Published:	World Bank 2012
Subjects:	ABBREVIATIONS ACCESS TO RESOURCES ACTION PLANS ADVERTISING ADVOCACY GROUPS BANK OPERATIONS BARRIER BEHAVIORAL SCIENCE BEHAVIORS BELIEFS BOUNDARIES BROADCAST BUSINESS ASSOCIATIONS BUSINESS CLIMATE BUSINESS COMMUNITY BUSINESS ENVIRONMENT BUSINESS PRACTICES BUSINESS SECTOR BUSINESS · ASSOCIATIONS BUSINESSES BUYERS CAPACITY BUILDING CATALOGING CHANGE AGENT CHANGE IN BELIEFS CHANGE PROCESS CLASSIFICATION CLASSROOM CLASSROOMS COLLABORATION COMMUNICATION ACTIVITIES COMMUNICATION ACTIVITY COMMUNICATION STRATEGIES COMMUNICATION STRATEGY COMMUNICATORS COMMUNITIES COMMUNITIES OF PRACTICE COMPETITIVENESS CONTENTS COPYRIGHT COPYRIGHT CLEARANCE COPYRIGHT CLEARANCE CENTER CULTURAL VALUES DECISION MAKING DECISION-MAKING DESCRIPTION DESCRIPTIONS DESIGNING INTERVENTIONS DEVELOPING COUNTRIES DEVELOPING COUNTRY DISCUSSION DISCUSSIONS DISTANCE LEARNING DOCUMENTS DOMAIN E-LEARNING E-MAIL EARLY CHILDHOOD CARE EARLY CHILDHOOD DEVELOPMENT ECONOMIC LIBERALIZATION ECONOMIC REFORM ECONOMIC REFORMS ENABLING ENVIRONMENT EXCHANGE RATE EXPORT MARKET EXPOSURE EXTERNAL WEB FINANCIAL RESOURCES FINANCIAL SUPPORT FLOW OF INFORMATION FOREIGN DIRECT INVESTMENT FOREIGN TRADE GENERAL POPULATION GENERAL PUBLIC GIRLS GOVERNANCE PRACTICE GOVERNMENT CONTRACTS GROSS DOMESTIC PRODUCT HUMAN RESOURCES IDEAS IMPLEMENTATION PROCESS INFORMATION DISSEMINATION INFORMATION NEEDS INFORMATION SHARING INSTITUTION INSTITUTION BUILDING INSTITUTIONAL CAPACITY INSTITUTIONAL FRAMEWORK INTERNAL COMMUNICATION INTERNAL COMMUNICATIONS INTERNATIONAL AUDIENCES INTERVENTIONS INVESTMENT CLIMATE INVESTMENT CLIMATE REFORM JURISDICTION KNOWLEDGE FOR DEVELOPMENT LEADERSHIP LICENSE LICENSES MACROECONOMIC STABILITY MANUSCRIPT MARKET ECONOMY MARKETING MATERIAL MULTIMEDIA NATURAL RESOURCES NUTRITION ORGANIZATIONAL CULTURE OUTPUTS PARTNERSHIP AGREEMENT PENSION PENSION FUND PENSION REFORM POLICY FRAMEWORK POLITICAL ECONOMY POLITICAL STABILITY PRACTITIONERS PRIVATE PARTNERSHIP PRIVATE SECTOR PRIVATE SECTOR DEVELOPMENT PRIVATE SECTOR INVESTMENTS PRIVATE SECTOR PARTICIPATION PRIVATIZATION PROBABILITY PROCUREMENT PROFESSIONAL ASSOCIATIONS PROFESSIONAL TRAINING PROTOCOL PUBLIC AWARENESS PUBLIC FINANCE PUBLIC PARTICIPATION PUBLIC RELATIONS PUBLIC-PRIVATE PARTNERSHIP QUALITY EDUCATION QUERIES RADIO RED TAPE REFORM PROGRAM REFORM PROGRAMS REGULATORY AGENCIES REGULATORY BODIES RESULT RESULTS SCHOOL TEACHERS SEARCH SOCIAL DEVELOPMENT SOCIAL GROUPS SOCIAL INFRASTRUCTURE TAX TEACHERS TECHNICAL ASSISTANCE TECHNICAL SUPPORT TELECOMMUNICATIONS TELECOMMUNICATIONS INDUSTRY TELEPHONE TELEVISION THINKING TRADITIONAL APPROACH TRANSACTION TRANSPARENCY WEB WEB SITE
Online Access:	http://www-wds.worldbank.org/external/default/main?menuPK=64187510&pagePK=64193027&piPK=64187937&theSitePK=523679&menuPK=64187510&searchMenuPK=64187283&siteName=WDS&entityID=000334955_20091008024710 http://hdl.handle.net/10986/2677

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Summary:	This workbook gives the reader a management decision-making tool for developing a communication strategy that will support a proposed reform. This decision tool helps a reform project team focus its efforts by disciplining it to select only those communication activities that will prompt its target audiences to learn new information and adopt positive attitudes that lead to desired changes in behavior. The decision-making approach described here also helps program manager's work more effectively with communication specialists. This tool has been used by program managers in developing countries and taught at workshops and in formal courses conducted face-to-face; by videoconference; and through self-paced, computer-based modules. To illustrate how this tool may be used in various types of development activities and in diverse settings, the authors provide examples drawn from projects, economic and sector work, country assistance strategies formulated by donor groups, and country programs designed by developing-country government teams to reduce poverty.