Building Commitment to Reform through Strategic Communication : The Five Key Decisions

This workbook gives the reader a management decision-making tool for developing a communication strategy that will support a proposed reform. This decision tool helps a reform project team focus its efforts by disciplining it to select only those...

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Bibliographic Details
Main Authors: Cabanero-Verzosa, Cecilia, Garcia, Helen R.
Format: Publication
Language:English
Published: World Bank 2012
Subjects:
TAX
WEB
Online Access:http://www-wds.worldbank.org/external/default/main?menuPK=64187510&pagePK=64193027&piPK=64187937&theSitePK=523679&menuPK=64187510&searchMenuPK=64187283&siteName=WDS&entityID=000334955_20091008024710
http://hdl.handle.net/10986/2677