Malawi - Travel and Tourism : Realizing the Potential
Malawi sits amid a vibrant Travel and Tourism (T&T) region that is growing rapidly and increasing its world market share. Proximate to countries with thriving T&T sectors, Malawi has a relatively underdeveloped diversity of natural, cultura...
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| Format: | Other Financial Sector Study |
| Language: | English |
| Published: |
World Bank
2012
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| Online Access: | http://www-wds.worldbank.org/external/default/main?menuPK=64187510&pagePK=64193027&piPK=64187937&theSitePK=523679&menuPK=64187510&searchMenuPK=64187283&siteName=WDS&entityID=000333038_20110721003713 http://hdl.handle.net/10986/2998 |
| Summary: | Malawi sits amid a vibrant Travel and
Tourism (T&T) region that is growing rapidly and
increasing its world market share. Proximate to countries
with thriving T&T sectors, Malawi has a relatively
underdeveloped diversity of natural, cultural, and man-made
attractions. It is challenged to embrace effective policies
that will enable public and private sector alignment to
achieve a viable niche as an economically productive, multi
experience destination in its own right. It is important to
view tourism as a national priority across sectors and
ministries in Malawi. Thus, there is the need to better
understand the economic potential of Malawi's T&T
sector and recommend strategies to promote a level of
competitiveness that leads to further economic growth,
employment generation, and poverty reduction. The goal is to
identify the economic potential of T&T in Malawi. The
objective of T&T in Malawi is to delivering economic
growth and diversification is to analyze the value of
T&T in Malawi. |
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