Energy Subsidy Reform Assessment Framework : Designing Communication Campaigns for Energy Subsidy Reform
Energy subsidy reform is not a goal in itself, but rather a means of achieving lasting economic and social progress. Communicating with the public and other key stakeholders about the benefits of reform and the drawbacks of existing subsidies helps...
Main Authors: | , , |
---|---|
Format: | Report |
Language: | English |
Published: |
World Bank, Washington, DC
2018
|
Subjects: | |
Online Access: | http://documents.worldbank.org/curated/en/939551530880505644/Designing-Communication-Campaigns-for-Energy-Subsidy-Reform-ESRAF-Good-Practice-Note-10 http://hdl.handle.net/10986/30257 |
Summary: | Energy subsidy reform is not a goal in
itself, but rather a means of achieving lasting economic and
social progress. Communicating with the public and other key
stakeholders about the benefits of reform and the drawbacks
of existing subsidies helps build support and acceptance. It
can also increase trust and understanding of the political
decisions that underpin the reform. International experience
shows that communicating before, during, and after subsidy
reform is essential to ensuring the smooth rollout of a
well-planned and executed energy subsidy reform program
(GSIand IISD 2013). Some governments undertaking energy
subsidy reform programs either ignore communication with
stakeholders or take a top-down approach that fails to
recognize stakeholder views and concerns. This happens for
many reasons, including lack of understanding about the
powerful role communication plays in a successful energy
subsidy reform program and the absence of capacity within a
government to undertake communication activities. This note
is intended for use by governments and aims to (a) advocate
for the importance of communicating with citizens
proactively about energy subsidy reform and (b) guide
practitioners through some of the important elements of an
evidence-based and effective communication campaign,
including timing, stakeholder consultation, opinion
research, messages, messengers, media, and evaluation. This
note should be used in combination with other tools,
including capacity building workshops and tailored advice
from experienced communication professionals. |
---|