Energy Subsidy Reform Assessment Framework : Designing Communication Campaigns for Energy Subsidy Reform
Energy subsidy reform is not a goal in itself, but rather a means of achieving lasting economic and social progress. Communicating with the public and other key stakeholders about the benefits of reform and the drawbacks of existing subsidies helps...
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World Bank, Washington, DC
2018
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| Online Access: | http://documents.worldbank.org/curated/en/939551530880505644/Designing-Communication-Campaigns-for-Energy-Subsidy-Reform-ESRAF-Good-Practice-Note-10 http://hdl.handle.net/10986/30257 |
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okr-10986-302572021-09-16T11:16:26Z Energy Subsidy Reform Assessment Framework : Designing Communication Campaigns for Energy Subsidy Reform Worley, Heather Pasquier, Sara Bryan Canpolat, Ezgi ENERGY SUBSIDIES ENERGY SUBSIDY REFORM COMMUNICATION STAKEHOLDER ENGAGEMENT AWARENESS OPINION RESEARCH STAKEHOLDER INTERESTS PUBLIC OPINION ENERGY PRICES NEEDS ASSESSMENT NATURAL GAS PRICING Energy subsidy reform is not a goal in itself, but rather a means of achieving lasting economic and social progress. Communicating with the public and other key stakeholders about the benefits of reform and the drawbacks of existing subsidies helps build support and acceptance. It can also increase trust and understanding of the political decisions that underpin the reform. International experience shows that communicating before, during, and after subsidy reform is essential to ensuring the smooth rollout of a well-planned and executed energy subsidy reform program (GSIand IISD 2013). Some governments undertaking energy subsidy reform programs either ignore communication with stakeholders or take a top-down approach that fails to recognize stakeholder views and concerns. This happens for many reasons, including lack of understanding about the powerful role communication plays in a successful energy subsidy reform program and the absence of capacity within a government to undertake communication activities. This note is intended for use by governments and aims to (a) advocate for the importance of communicating with citizens proactively about energy subsidy reform and (b) guide practitioners through some of the important elements of an evidence-based and effective communication campaign, including timing, stakeholder consultation, opinion research, messages, messengers, media, and evaluation. This note should be used in combination with other tools, including capacity building workshops and tailored advice from experienced communication professionals. 2018-08-20T16:46:30Z 2018-08-20T16:46:30Z 2018-06-30 Report http://documents.worldbank.org/curated/en/939551530880505644/Designing-Communication-Campaigns-for-Energy-Subsidy-Reform-ESRAF-Good-Practice-Note-10 http://hdl.handle.net/10986/30257 English CC BY 3.0 IGO http://creativecommons.org/licenses/by/3.0/igo World Bank World Bank, Washington, DC Publications & Research :: ESMAP Paper Publications & Research Europe and Central Asia Ukraine |
| repository_type |
Digital Repository |
| institution_category |
Foreign Institution |
| institution |
Digital Repositories |
| building |
World Bank Open Knowledge Repository |
| collection |
World Bank |
| language |
English |
| topic |
ENERGY SUBSIDIES ENERGY SUBSIDY REFORM COMMUNICATION STAKEHOLDER ENGAGEMENT AWARENESS OPINION RESEARCH STAKEHOLDER INTERESTS PUBLIC OPINION ENERGY PRICES NEEDS ASSESSMENT NATURAL GAS PRICING |
| spellingShingle |
ENERGY SUBSIDIES ENERGY SUBSIDY REFORM COMMUNICATION STAKEHOLDER ENGAGEMENT AWARENESS OPINION RESEARCH STAKEHOLDER INTERESTS PUBLIC OPINION ENERGY PRICES NEEDS ASSESSMENT NATURAL GAS PRICING Worley, Heather Pasquier, Sara Bryan Canpolat, Ezgi Energy Subsidy Reform Assessment Framework : Designing Communication Campaigns for Energy Subsidy Reform |
| geographic_facet |
Europe and Central Asia Ukraine |
| description |
Energy subsidy reform is not a goal in
itself, but rather a means of achieving lasting economic and
social progress. Communicating with the public and other key
stakeholders about the benefits of reform and the drawbacks
of existing subsidies helps build support and acceptance. It
can also increase trust and understanding of the political
decisions that underpin the reform. International experience
shows that communicating before, during, and after subsidy
reform is essential to ensuring the smooth rollout of a
well-planned and executed energy subsidy reform program
(GSIand IISD 2013). Some governments undertaking energy
subsidy reform programs either ignore communication with
stakeholders or take a top-down approach that fails to
recognize stakeholder views and concerns. This happens for
many reasons, including lack of understanding about the
powerful role communication plays in a successful energy
subsidy reform program and the absence of capacity within a
government to undertake communication activities. This note
is intended for use by governments and aims to (a) advocate
for the importance of communicating with citizens
proactively about energy subsidy reform and (b) guide
practitioners through some of the important elements of an
evidence-based and effective communication campaign,
including timing, stakeholder consultation, opinion
research, messages, messengers, media, and evaluation. This
note should be used in combination with other tools,
including capacity building workshops and tailored advice
from experienced communication professionals. |
| format |
Report |
| author |
Worley, Heather Pasquier, Sara Bryan Canpolat, Ezgi |
| author_facet |
Worley, Heather Pasquier, Sara Bryan Canpolat, Ezgi |
| author_sort |
Worley, Heather |
| title |
Energy Subsidy Reform Assessment Framework : Designing Communication Campaigns for Energy Subsidy Reform |
| title_short |
Energy Subsidy Reform Assessment Framework : Designing Communication Campaigns for Energy Subsidy Reform |
| title_full |
Energy Subsidy Reform Assessment Framework : Designing Communication Campaigns for Energy Subsidy Reform |
| title_fullStr |
Energy Subsidy Reform Assessment Framework : Designing Communication Campaigns for Energy Subsidy Reform |
| title_full_unstemmed |
Energy Subsidy Reform Assessment Framework : Designing Communication Campaigns for Energy Subsidy Reform |
| title_sort |
energy subsidy reform assessment framework : designing communication campaigns for energy subsidy reform |
| publisher |
World Bank, Washington, DC |
| publishDate |
2018 |
| url |
http://documents.worldbank.org/curated/en/939551530880505644/Designing-Communication-Campaigns-for-Energy-Subsidy-Reform-ESRAF-Good-Practice-Note-10 http://hdl.handle.net/10986/30257 |
| _version_ |
1764471545314410496 |