Market Opportunities for Green Upgrading and Innovation : Sustainability Demand Analysis for the Beef, Soy, Dairy and Tourism Industries
Uruguay's export-led growth model depends heavily on its rich base of natural assets. Although innovative environmental initiatives have been implemented and boosted trade competitiveness, the identification of green market opportunities with...
| Main Authors: | , |
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| Format: | Report |
| Language: | English |
| Published: |
World Bank, Washington, DC
2018
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| Subjects: | |
| Online Access: | http://documents.worldbank.org/curated/en/153971534526014259/Market-Opportunities-for-Green-Upgrading-and-Innovation-Sustainability-demand-analysis-for-the-beef-soy-dairy-and-tourism-industries http://hdl.handle.net/10986/30481 |
| Summary: | Uruguay's export-led growth model
depends heavily on its rich base of natural assets. Although
innovative environmental initiatives have been implemented
and boosted trade competitiveness, the identification of
green market opportunities with higher added value, may
benefit economically to Uruguay as well as promote
sustainable use of natural resources.In this sense, the
report presents an economic analysis of the demand for green
segments in international markets focusing on the main
export sectors (beef, dairy products, soybeans and tourism).
These sectors were selected for their great contribution to
exports and their intensive use of Uruguay's natural
assets. Greener – or more environmentally friendly -
products can increase the diversification of exports to
niches of higher added value, promoting investments in
capacity building and the adoption of new technologies and
practices.The report analyzes and delves into the
differences between several "green" and
"sustainable" beef labels. In terms of green
soybeans, the report specifically focuses on non-genetically
modified (non-GM) soybeans for their long-term environmental
benefits. In terms of dairy products, this report focuses on
organic dairy products, due to significant economic premiums
and environmental and animal health benefits associated with
organic labels. The analysis of these markets, in terms of
geography, centers on the main export destinations of
Uruguay, such as the European Union, the United States and
Asia, including China. The analysis carried out on
sustainable tourism focuses on adventure tourism and
ecotourism.The report finds that there are important growth
prospects and attractive mark-ups in the segments of
sustainable beef, non-genetically modified soybeans and
organic dairy products, and a potential to strengthen
Uruguay's international supply of sustainable tourism.
In addition to the economic benefits, these segments can
bring important environmental co-benefits associated with
the sustainable production and processing practices of
"green" value chains. For example, reduction in
greenhouse gases emissions, reduction in the use of
pesticides and herbicides, soil preservation, reduction on
nutrient pollution, among others.In general, this report
sheds light on niches of strong demand that could offer new
opportunities to Uruguay, and provides recommendations for
future work. Among the four sectors analyzed, a low hanging
fruit is associated with sustainable beef. In addition,
Uruguay could potentially explore the niche of organic milk
powder. To make the most of the growth opportunities in the
tourism market, currently focused on "beach and
sun", the report includes recommendations to diversify
and improve the existing supply.This report is part of a
series of five complementary analytical products generated
under the World Bank's Green Growth Technical
Assistance in Uruguay. |
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