Market Opportunities for Green Upgrading and Innovation : Sustainability Demand Analysis for the Beef, Soy, Dairy and Tourism Industries
Uruguay's export-led growth model depends heavily on its rich base of natural assets. Although innovative environmental initiatives have been implemented and boosted trade competitiveness, the identification of green market opportunities with...
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okr-10986-304812021-05-25T09:18:05Z Market Opportunities for Green Upgrading and Innovation : Sustainability Demand Analysis for the Beef, Soy, Dairy and Tourism Industries Criscuolo, Alberto Cuomo, Francesco GREEN GROWTH GREENHOUSE GAS EMISSIONS ENVIRONMENTAL SUSTAINABILITY BEEF INDUSTRY SOY INDUSTRY DAIRY INDUSTRY TOURISM INDUSTRY INNOVATION CLIMATE CHANGE MARKET DEMAND GLOBAL VALUE CHAINS Uruguay's export-led growth model depends heavily on its rich base of natural assets. Although innovative environmental initiatives have been implemented and boosted trade competitiveness, the identification of green market opportunities with higher added value, may benefit economically to Uruguay as well as promote sustainable use of natural resources.In this sense, the report presents an economic analysis of the demand for green segments in international markets focusing on the main export sectors (beef, dairy products, soybeans and tourism). These sectors were selected for their great contribution to exports and their intensive use of Uruguay's natural assets. Greener – or more environmentally friendly - products can increase the diversification of exports to niches of higher added value, promoting investments in capacity building and the adoption of new technologies and practices.The report analyzes and delves into the differences between several "green" and "sustainable" beef labels. In terms of green soybeans, the report specifically focuses on non-genetically modified (non-GM) soybeans for their long-term environmental benefits. In terms of dairy products, this report focuses on organic dairy products, due to significant economic premiums and environmental and animal health benefits associated with organic labels. The analysis of these markets, in terms of geography, centers on the main export destinations of Uruguay, such as the European Union, the United States and Asia, including China. The analysis carried out on sustainable tourism focuses on adventure tourism and ecotourism.The report finds that there are important growth prospects and attractive mark-ups in the segments of sustainable beef, non-genetically modified soybeans and organic dairy products, and a potential to strengthen Uruguay's international supply of sustainable tourism. In addition to the economic benefits, these segments can bring important environmental co-benefits associated with the sustainable production and processing practices of "green" value chains. For example, reduction in greenhouse gases emissions, reduction in the use of pesticides and herbicides, soil preservation, reduction on nutrient pollution, among others.In general, this report sheds light on niches of strong demand that could offer new opportunities to Uruguay, and provides recommendations for future work. Among the four sectors analyzed, a low hanging fruit is associated with sustainable beef. In addition, Uruguay could potentially explore the niche of organic milk powder. To make the most of the growth opportunities in the tourism market, currently focused on "beach and sun", the report includes recommendations to diversify and improve the existing supply.This report is part of a series of five complementary analytical products generated under the World Bank's Green Growth Technical Assistance in Uruguay. 2018-10-02T16:20:18Z 2018-10-02T16:20:18Z 2018-06-21 Report http://documents.worldbank.org/curated/en/153971534526014259/Market-Opportunities-for-Green-Upgrading-and-Innovation-Sustainability-demand-analysis-for-the-beef-soy-dairy-and-tourism-industries http://hdl.handle.net/10986/30481 English CC BY 3.0 IGO http://creativecommons.org/licenses/by/3.0/igo World Bank World Bank, Washington, DC Economic & Sector Work :: Commodities Study Economic & Sector Work Latin America & Caribbean Uruguay |
repository_type |
Digital Repository |
institution_category |
Foreign Institution |
institution |
Digital Repositories |
building |
World Bank Open Knowledge Repository |
collection |
World Bank |
language |
English |
topic |
GREEN GROWTH GREENHOUSE GAS EMISSIONS ENVIRONMENTAL SUSTAINABILITY BEEF INDUSTRY SOY INDUSTRY DAIRY INDUSTRY TOURISM INDUSTRY INNOVATION CLIMATE CHANGE MARKET DEMAND GLOBAL VALUE CHAINS |
spellingShingle |
GREEN GROWTH GREENHOUSE GAS EMISSIONS ENVIRONMENTAL SUSTAINABILITY BEEF INDUSTRY SOY INDUSTRY DAIRY INDUSTRY TOURISM INDUSTRY INNOVATION CLIMATE CHANGE MARKET DEMAND GLOBAL VALUE CHAINS Criscuolo, Alberto Cuomo, Francesco Market Opportunities for Green Upgrading and Innovation : Sustainability Demand Analysis for the Beef, Soy, Dairy and Tourism Industries |
geographic_facet |
Latin America & Caribbean Uruguay |
description |
Uruguay's export-led growth model
depends heavily on its rich base of natural assets. Although
innovative environmental initiatives have been implemented
and boosted trade competitiveness, the identification of
green market opportunities with higher added value, may
benefit economically to Uruguay as well as promote
sustainable use of natural resources.In this sense, the
report presents an economic analysis of the demand for green
segments in international markets focusing on the main
export sectors (beef, dairy products, soybeans and tourism).
These sectors were selected for their great contribution to
exports and their intensive use of Uruguay's natural
assets. Greener – or more environmentally friendly -
products can increase the diversification of exports to
niches of higher added value, promoting investments in
capacity building and the adoption of new technologies and
practices.The report analyzes and delves into the
differences between several "green" and
"sustainable" beef labels. In terms of green
soybeans, the report specifically focuses on non-genetically
modified (non-GM) soybeans for their long-term environmental
benefits. In terms of dairy products, this report focuses on
organic dairy products, due to significant economic premiums
and environmental and animal health benefits associated with
organic labels. The analysis of these markets, in terms of
geography, centers on the main export destinations of
Uruguay, such as the European Union, the United States and
Asia, including China. The analysis carried out on
sustainable tourism focuses on adventure tourism and
ecotourism.The report finds that there are important growth
prospects and attractive mark-ups in the segments of
sustainable beef, non-genetically modified soybeans and
organic dairy products, and a potential to strengthen
Uruguay's international supply of sustainable tourism.
In addition to the economic benefits, these segments can
bring important environmental co-benefits associated with
the sustainable production and processing practices of
"green" value chains. For example, reduction in
greenhouse gases emissions, reduction in the use of
pesticides and herbicides, soil preservation, reduction on
nutrient pollution, among others.In general, this report
sheds light on niches of strong demand that could offer new
opportunities to Uruguay, and provides recommendations for
future work. Among the four sectors analyzed, a low hanging
fruit is associated with sustainable beef. In addition,
Uruguay could potentially explore the niche of organic milk
powder. To make the most of the growth opportunities in the
tourism market, currently focused on "beach and
sun", the report includes recommendations to diversify
and improve the existing supply.This report is part of a
series of five complementary analytical products generated
under the World Bank's Green Growth Technical
Assistance in Uruguay. |
format |
Report |
author |
Criscuolo, Alberto Cuomo, Francesco |
author_facet |
Criscuolo, Alberto Cuomo, Francesco |
author_sort |
Criscuolo, Alberto |
title |
Market Opportunities for Green Upgrading and Innovation : Sustainability Demand Analysis for the Beef, Soy, Dairy and Tourism Industries |
title_short |
Market Opportunities for Green Upgrading and Innovation : Sustainability Demand Analysis for the Beef, Soy, Dairy and Tourism Industries |
title_full |
Market Opportunities for Green Upgrading and Innovation : Sustainability Demand Analysis for the Beef, Soy, Dairy and Tourism Industries |
title_fullStr |
Market Opportunities for Green Upgrading and Innovation : Sustainability Demand Analysis for the Beef, Soy, Dairy and Tourism Industries |
title_full_unstemmed |
Market Opportunities for Green Upgrading and Innovation : Sustainability Demand Analysis for the Beef, Soy, Dairy and Tourism Industries |
title_sort |
market opportunities for green upgrading and innovation : sustainability demand analysis for the beef, soy, dairy and tourism industries |
publisher |
World Bank, Washington, DC |
publishDate |
2018 |
url |
http://documents.worldbank.org/curated/en/153971534526014259/Market-Opportunities-for-Green-Upgrading-and-Innovation-Sustainability-demand-analysis-for-the-beef-soy-dairy-and-tourism-industries http://hdl.handle.net/10986/30481 |
_version_ |
1764472039613136896 |