Market Opportunities for Green Upgrading and Innovation : Sustainability Demand Analysis for the Beef, Soy, Dairy and Tourism Industries

Uruguay's export-led growth model depends heavily on its rich base of natural assets. Although innovative environmental initiatives have been implemented and boosted trade competitiveness, the identification of green market opportunities with...

Full description

Bibliographic Details
Main Authors: Criscuolo, Alberto, Cuomo, Francesco
Format: Report
Language:English
Published: World Bank, Washington, DC 2018
Subjects:
Online Access:http://documents.worldbank.org/curated/en/153971534526014259/Market-Opportunities-for-Green-Upgrading-and-Innovation-Sustainability-demand-analysis-for-the-beef-soy-dairy-and-tourism-industries
http://hdl.handle.net/10986/30481
id okr-10986-30481
recordtype oai_dc
spelling okr-10986-304812021-05-25T09:18:05Z Market Opportunities for Green Upgrading and Innovation : Sustainability Demand Analysis for the Beef, Soy, Dairy and Tourism Industries Criscuolo, Alberto Cuomo, Francesco GREEN GROWTH GREENHOUSE GAS EMISSIONS ENVIRONMENTAL SUSTAINABILITY BEEF INDUSTRY SOY INDUSTRY DAIRY INDUSTRY TOURISM INDUSTRY INNOVATION CLIMATE CHANGE MARKET DEMAND GLOBAL VALUE CHAINS Uruguay's export-led growth model depends heavily on its rich base of natural assets. Although innovative environmental initiatives have been implemented and boosted trade competitiveness, the identification of green market opportunities with higher added value, may benefit economically to Uruguay as well as promote sustainable use of natural resources.In this sense, the report presents an economic analysis of the demand for green segments in international markets focusing on the main export sectors (beef, dairy products, soybeans and tourism). These sectors were selected for their great contribution to exports and their intensive use of Uruguay's natural assets. Greener – or more environmentally friendly - products can increase the diversification of exports to niches of higher added value, promoting investments in capacity building and the adoption of new technologies and practices.The report analyzes and delves into the differences between several "green" and "sustainable" beef labels. In terms of green soybeans, the report specifically focuses on non-genetically modified (non-GM) soybeans for their long-term environmental benefits. In terms of dairy products, this report focuses on organic dairy products, due to significant economic premiums and environmental and animal health benefits associated with organic labels. The analysis of these markets, in terms of geography, centers on the main export destinations of Uruguay, such as the European Union, the United States and Asia, including China. The analysis carried out on sustainable tourism focuses on adventure tourism and ecotourism.The report finds that there are important growth prospects and attractive mark-ups in the segments of sustainable beef, non-genetically modified soybeans and organic dairy products, and a potential to strengthen Uruguay's international supply of sustainable tourism. In addition to the economic benefits, these segments can bring important environmental co-benefits associated with the sustainable production and processing practices of "green" value chains. For example, reduction in greenhouse gases emissions, reduction in the use of pesticides and herbicides, soil preservation, reduction on nutrient pollution, among others.In general, this report sheds light on niches of strong demand that could offer new opportunities to Uruguay, and provides recommendations for future work. Among the four sectors analyzed, a low hanging fruit is associated with sustainable beef. In addition, Uruguay could potentially explore the niche of organic milk powder. To make the most of the growth opportunities in the tourism market, currently focused on "beach and sun", the report includes recommendations to diversify and improve the existing supply.This report is part of a series of five complementary analytical products generated under the World Bank's Green Growth Technical Assistance in Uruguay. 2018-10-02T16:20:18Z 2018-10-02T16:20:18Z 2018-06-21 Report http://documents.worldbank.org/curated/en/153971534526014259/Market-Opportunities-for-Green-Upgrading-and-Innovation-Sustainability-demand-analysis-for-the-beef-soy-dairy-and-tourism-industries http://hdl.handle.net/10986/30481 English CC BY 3.0 IGO http://creativecommons.org/licenses/by/3.0/igo World Bank World Bank, Washington, DC Economic & Sector Work :: Commodities Study Economic & Sector Work Latin America & Caribbean Uruguay
repository_type Digital Repository
institution_category Foreign Institution
institution Digital Repositories
building World Bank Open Knowledge Repository
collection World Bank
language English
topic GREEN GROWTH
GREENHOUSE GAS EMISSIONS
ENVIRONMENTAL SUSTAINABILITY
BEEF INDUSTRY
SOY INDUSTRY
DAIRY INDUSTRY
TOURISM INDUSTRY
INNOVATION
CLIMATE CHANGE
MARKET DEMAND
GLOBAL VALUE CHAINS
spellingShingle GREEN GROWTH
GREENHOUSE GAS EMISSIONS
ENVIRONMENTAL SUSTAINABILITY
BEEF INDUSTRY
SOY INDUSTRY
DAIRY INDUSTRY
TOURISM INDUSTRY
INNOVATION
CLIMATE CHANGE
MARKET DEMAND
GLOBAL VALUE CHAINS
Criscuolo, Alberto
Cuomo, Francesco
Market Opportunities for Green Upgrading and Innovation : Sustainability Demand Analysis for the Beef, Soy, Dairy and Tourism Industries
geographic_facet Latin America & Caribbean
Uruguay
description Uruguay's export-led growth model depends heavily on its rich base of natural assets. Although innovative environmental initiatives have been implemented and boosted trade competitiveness, the identification of green market opportunities with higher added value, may benefit economically to Uruguay as well as promote sustainable use of natural resources.In this sense, the report presents an economic analysis of the demand for green segments in international markets focusing on the main export sectors (beef, dairy products, soybeans and tourism). These sectors were selected for their great contribution to exports and their intensive use of Uruguay's natural assets. Greener – or more environmentally friendly - products can increase the diversification of exports to niches of higher added value, promoting investments in capacity building and the adoption of new technologies and practices.The report analyzes and delves into the differences between several "green" and "sustainable" beef labels. In terms of green soybeans, the report specifically focuses on non-genetically modified (non-GM) soybeans for their long-term environmental benefits. In terms of dairy products, this report focuses on organic dairy products, due to significant economic premiums and environmental and animal health benefits associated with organic labels. The analysis of these markets, in terms of geography, centers on the main export destinations of Uruguay, such as the European Union, the United States and Asia, including China. The analysis carried out on sustainable tourism focuses on adventure tourism and ecotourism.The report finds that there are important growth prospects and attractive mark-ups in the segments of sustainable beef, non-genetically modified soybeans and organic dairy products, and a potential to strengthen Uruguay's international supply of sustainable tourism. In addition to the economic benefits, these segments can bring important environmental co-benefits associated with the sustainable production and processing practices of "green" value chains. For example, reduction in greenhouse gases emissions, reduction in the use of pesticides and herbicides, soil preservation, reduction on nutrient pollution, among others.In general, this report sheds light on niches of strong demand that could offer new opportunities to Uruguay, and provides recommendations for future work. Among the four sectors analyzed, a low hanging fruit is associated with sustainable beef. In addition, Uruguay could potentially explore the niche of organic milk powder. To make the most of the growth opportunities in the tourism market, currently focused on "beach and sun", the report includes recommendations to diversify and improve the existing supply.This report is part of a series of five complementary analytical products generated under the World Bank's Green Growth Technical Assistance in Uruguay.
format Report
author Criscuolo, Alberto
Cuomo, Francesco
author_facet Criscuolo, Alberto
Cuomo, Francesco
author_sort Criscuolo, Alberto
title Market Opportunities for Green Upgrading and Innovation : Sustainability Demand Analysis for the Beef, Soy, Dairy and Tourism Industries
title_short Market Opportunities for Green Upgrading and Innovation : Sustainability Demand Analysis for the Beef, Soy, Dairy and Tourism Industries
title_full Market Opportunities for Green Upgrading and Innovation : Sustainability Demand Analysis for the Beef, Soy, Dairy and Tourism Industries
title_fullStr Market Opportunities for Green Upgrading and Innovation : Sustainability Demand Analysis for the Beef, Soy, Dairy and Tourism Industries
title_full_unstemmed Market Opportunities for Green Upgrading and Innovation : Sustainability Demand Analysis for the Beef, Soy, Dairy and Tourism Industries
title_sort market opportunities for green upgrading and innovation : sustainability demand analysis for the beef, soy, dairy and tourism industries
publisher World Bank, Washington, DC
publishDate 2018
url http://documents.worldbank.org/curated/en/153971534526014259/Market-Opportunities-for-Green-Upgrading-and-Innovation-Sustainability-demand-analysis-for-the-beef-soy-dairy-and-tourism-industries
http://hdl.handle.net/10986/30481
_version_ 1764472039613136896