E-Commerce Participation and Household Income Growth in Taobao Villages
E-commerce has developed rapidly in China, and Taobao Villages, which are villages significantly engaged in e-commerce, are prospering in rural areas. E-commerce is fostering entrepreneurship and creating flexible and inclusive employment opportuni...
| Main Authors: | , |
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| Format: | Working Paper |
| Language: | English |
| Published: |
World Bank, Washington, DC
2019
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| Subjects: | |
| Online Access: | http://documents.worldbank.org/curated/en/507521554906279569/E-Commerce-Participation-and-Household-Income-Growth-in-Taobao-Villages http://hdl.handle.net/10986/31540 |
| Summary: | E-commerce has developed rapidly in
China, and Taobao Villages, which are villages significantly
engaged in e-commerce, are prospering in rural areas.
E-commerce is fostering entrepreneurship and creating
flexible and inclusive employment opportunities, including
for women and youth. This paper examines the role of
e-commerce participation in household income growth, drawing
from a survey of representative Taobao Villages in 2017. The
paper presents three main findings. First, e-commerce
participation is not random: participation is higher among
the households with younger household heads, with secondary
education, particularly those with technical and vocational
education, urban work experience, and knowledge of
e-commerce. Second, e-commerce participation is associated
with higher household income, with some indications that
participation has a strong positive effect on household
incomes. Third, e-commerce appears to yield benefits that
are broadly shared among participants in an equitable way in
Taobao Villages. |
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