Communicating NEST Pensions for 'New' DC Savers in the United Kingdom
All UK employers now offer a pension scheme including the use of automatic enrollment. More than 9 million people have started saving into a workplace pension as a consequence. NEST is a pension scheme that any employer can use to meet its auto enr...
| Main Authors: | , |
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| Format: | Working Paper |
| Language: | English |
| Published: |
World Bank, Washington, DC
2019
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| Subjects: | |
| Online Access: | http://documents.worldbank.org/curated/en/574841556879345308/Communicating-NEST-Pensions-for-New-DC-Savers-in-the-United-Kingdom http://hdl.handle.net/10986/31652 |
| Summary: | All UK employers now offer a pension
scheme including the use of automatic enrollment. More than
9 million people have started saving into a workplace
pension as a consequence. NEST is a pension scheme that any
employer can use to meet its auto enrollment obligations. It
was set up to serve those traditionally poorly served by
commercial pension provision. NEST is built around features
tested and seen as important and motivating for potential
members and employers, underpinned by extensive research
with future members and analysis of feedback from existing
customers. The communications approach had a major focus on
providing reassurance that saving is a “good” thing and NEST
will look after one’s money. |
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