The Nollywood Nudge : An Entertaining Approach to Saving
This paper investigates the immediate and medium-term behavioral response to an emotional trigger designed to affect biases in intertemporal financial decisions. The emotional trigger is provided by a narrative portraying the catastrophic consequen...
| Main Authors: | , , , |
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| Format: | Working Paper |
| Language: | English |
| Published: |
World Bank, Washington, DC
2019
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| Subjects: | |
| Online Access: | http://documents.worldbank.org/curated/en/468251561642192667/The-Nollywood-Nudge-An-Entertaining-Approach-to-Saving http://hdl.handle.net/10986/31986 |